Dr. Michael Peterson
		Munich/London

Based in Munich and London, Michael Peterson is a Partner at Booz & Company who primarily supports international telecommunications, media, and internet clients.

In 2005, Dr. Peterson was honored jointly with his team with Booz & Company most prestigious recognition—the Professional Excellence Award (PEA)—for their outstanding client service on a global transformation assignment for a telecom operator.

Dr. Peterson specializes in strategy assignments and transformation programs with a functional focus on marketing, sales, and services, specifically brand management, integrated customer service and sales processes, as well as new (internet) business models.

He has led and managed a wide range of assignments including:

• Development of new advertising business model for a European mobile operator
• Development of partnering strategy for a telecommunication operator as basis for new (mobile) portal approach
• Led a global customer research on customer behavior in Web 2.0 and implications for business models and business processes across industries – focus on customer service, sales, marketing and product development
• Development and implementation of a new business model and operating model for a fixed line operator‘s business unit
• Development and implementation of a new low cost business model for a European mobile operator
• Development and valuation of different strategic market scenarios for a mobile operator in Europe including the topics of customer segmentation, product and pricing strategy, customer care and distribution concepts as well as network strategy
• Developed and launch of a new wholesale strategy for a mobile operator to partner with MVNOs and Branded Resellers; developed new business model, prepared negotiations and successfully led the negotiation process
• Development of a Fixed-Mobile Convergence Strategy for a mobile operator with a fixed subsidiary; in preparation of the companies worldwide strategic leadership forum, Michael led the process of developing strategic options and implementation scenarios.

A recognized thought leader, Dr. Peterson leads Booz & Company intellectual capital task forces on new business models in the broader telecommunications environment, future trends, and internet business models. Articles he has authored or co-authored have appeared in international publications, and he is a frequent speaker at industry conferences and events.

Dr. Peterson holds a diploma with distinction in business administration and industrial engineering from the University of Karlsruhe in Germany with corporate planning as a major. He earned his doctorate degree at the University of Oldenburg in the area of knowledge management.