GBC Reports on HIV/AIDS, TB and Malaria
The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) convened its third annual Global Technical Sessions workshop in New York on 9 June 2008, exploring the theme of Measuring Performance, Communicating Impact: From Workplace Programmess to Collective Action. Over 100 attendees, including Coalition members, partner NGOs and multilateral and bilateral agencies participated in the day’s discussions, which emphasised that a solid measurement mechanism forms the cornerstone of successful HIV/AIDS, TB and malaria programmes.
Furthermore, the sessions demonstrated ways in which incorporating performance measurement into HIV/AIDS, TB and malaria programmes can generate tremendous value for companies. Having solid data greatly enhances a company’s ability to promote and publicise the successes
of their respective programmes to relevant stakeholders.
This report provides a concise overview of key issues discussed during the 2008 Global Technical Sessions –the rationale behind performance measurement and practical guidelines for implementation and challenges to successful measurement, as well as ways that companies can leverage measurement to maximise their impact through effective communication to relevant partners.