Consumer Goods & Retail
The competition among retailers and between brands and private label manufacturers is intensifying. Fast moving consumer goods (FMCG) producers, such as Mars and Coca-Cola, are using technical innovation and aspirational marketing to extract premium margins. Retailers, on the other hand, are able to deploy consumer insight to develop private label offerings to compete with the FMCG brands. Retailers are taking on the brands at the top end of the market, such as the Tesco ‘Finest’ range, and by offering better value at the ‘basics’ level.
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Our Thought Leadership
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Turning “Like” to “Buy”
The market for social commerce will explode over the next five years as companies race to establish stores on social networking sites. As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right.
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