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		Jose Baquero
		Dallas

Based in Dallas, Jose Baquero is a Booz & Company Partner with broad experience in the consumer products and food and beverage industries, where he provides critical insights into business and marketing strategy, channel strategy, supply chain improvement, and organizational transformation.

Mr. Baquero’s engagements include support for some of the most recognizable consumer product and industrial brands in the U.S. and Latin America.

Projects include:

• Reengineering and regional transformation of a leading Latin American food company, including identifying implementation improvements for new organizational concepts, tools, and processes in Argentina, Brazil, and Venezuela to improve value provided and customer loyalty
• Providing step-change profitability improvement and new business model definition for a major consumer products multinational operating across Latin America, including redefining the country and regional structure and redesigning the go-to-market and distribution strategy which helped yield net benefits of over $40 million annually
• Developing and implementing new channel strategies and sales and distribution capabilities for building products and consumer goods companies in the Andean region, Mexico, and the U.S.; significant benefits were achieved in channel control and revenue growth in industries as diverse as beer, tobacco, food ingredients, electric utilities, petrochemicals, and medical supplies
• Redesigning the home center sales force for a leading U.S. lawn and garden manufacturer to improve effectiveness and efficiency
• Defining and implementing Internet-based strategies and businesses for major consumer goods companies in the Andean region, focusing on B2B models, a redefinition of channel strategy, and redesign of sales and logistics operations

Prior to joining the firm, Mr. Baquero worked as brand manager for Procter & Gamble de Venezuela, where he helped develop the master plan for the integration of health and beauty product lines into the corporation, developed the long-term marketing/business strategy, and restructured the brand portfolio.

Mr. Baquero graduated from The Wharton School at the University of Pennsylvania with an MBA and the title of Palmer Scholar for his outstanding academic performance. He received a bachelor’s degree in industrial engineering from Universidad Católica Andrés Bello in Venezuela, where he claimed the highest GPA in the history of the industrial engineering school.