http://www.booz.com Media & Entertainment RSS feed from Booz & Company. Wed, 08 Feb 2012 12:59:44 -0600 http://www.booz.com/media/uploads/BoozCo-Measuring-Industry-Digitization-Leaders-Laggards-Digital-Economy.pdf?gko=96b57 As the pace of digitization speeds up, companies in every industry are looking to capture their fair share of the value being created. Our Industry Digitization Index indicates which industries are forging ahead--financial services and computers and electronics--and which are lagging--real estate, construction, and consumer goods. All companies can benefit by understanding where their industry stands in this critical effort, and where it needs to improve. By Roman Friedrich, Matthew Le Merle, Florian Gröne, Alex Koster Wed, 14 Dec 2011 10:00:00 -0600 http://www.booz.com/media/uploads/BoozCo-Measuring-Industry-Digitization-Leaders-Laggards-Digital-Economy.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Telecom-Operators-Profitability-Growth.pdf?gko=96b57 Few telecom operators are increasing their profits these days. Revenues are essentially flat, and the returns on their cost-cutting efforts are diminishing. Restoring profitability growth will require operators to rethink their core businesses. A balanced program based on leveraging underdeveloped customer segments, generating more revenue from existing customers, simplifying the product portfolio, and realigning costs in light of customer needs will put operators back on the path to greater profits. By Martin Reitenspiess, Christopher Rischard, Dieter Trimmel, Florian Troesch Wed, 14 Dec 2011 09:59:00 -0600 http://www.booz.com/media/uploads/BoozCo-Telecom-Operators-Profitability-Growth.pdf?gko=96b57 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/telecommunications_2012?gko=c041b Over the past year, the telecommunications industry recovered greatly from the global recession and began to come to terms with an increasingly demanding business and retail customer base. A consensus has been reached as to the different business models--network guarantor, business enabler, experience provider, and global multimarketer--needed to serve those customers, and 2012 will be the year when leading operators begin to build the capabilities needed to fulfill this demand. By Karim Sabbagh, Roman Friedrich, Michael Peterson, Bahjat El-Darwiche Wed, 14 Dec 2011 09:58:00 -0600 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/telecommunications_2012?gko=c041b http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/technology_2012?gko=6567a Digitization is the new name of the game in the technology industry, and 2012 appears to be the year when many of the trends that form the backbone of digitization--cloud computing, connectivity, and big data analytics, among others--will begin bearing fruit. If technology companies are to become active partners of industry verticals as they embark on their respective digital transformations, they must build the capabilities needed to better understand how different verticals operate and where the value streams can be found, and build solutions that can scale to entire industries. By Alex Koster, Toshiya Imai, Dr. Pierre Peladeau, Matthew Le Merle, Kenny Kurtzman Wed, 14 Dec 2011 09:57:00 -0600 http://www.booz.com/global/home/what_we_think/featured_content/perspectives_12/technology_2012?gko=6567a http://www.booz.com/media/file/GSMA-Booz-Study_Socio-economic-benefits-of-SIM-based-NFC.pdf?gko=96b57 Near-field communications (NFC) technology is rapidly being adopted in many markets around the world. If the many advantages of the technology are to be realized--including lower costs, more competition, and greater consumer value and choice--the telecom industry must work in tandem with the many service industries that stand to benefit to ensure that the technology is standardized and fully secure. Wed, 14 Dec 2011 09:56:00 -0600 http://www.booz.com/media/file/GSMA-Booz-Study_Socio-economic-benefits-of-SIM-based-NFC.pdf?gko=96b57 http://www.booz.com/global/home/what_we_do/industries/telecommunications/MWC_2012?gko=9de8c The Mobile World Congress, held annually in Barcelona, Spain, is attended by top-level executives and senior managers from the telecommunications and technology industries. In addition to a thought leadership conference, the event includes an exhibition featuring more than 1,400 exhibitors. Where to find us: Please visit our lounge on Avenue 116, directly in front of the entrance to Hall 5 How to contact us: Please send an email to  barcelona.mwc@booz.com Wed, 14 Dec 2011 09:55:00 -0600 http://www.booz.com/global/home/what_we_do/industries/telecommunications/MWC_2012?gko=9de8c http://www.booz.com/global/home/what_we_think/featured_content/innovation_1000_2011?gko=ed546 Our seventh annual study of the world's 1,000 largest corporate R&D spenders focuses on the ways strategic alignment and corporate culture facilitate innovation. We show that companies whose innovation strategy is tightly aligned with overall corporate strategy, and whose culture supports innovation, have better innovation results and stronger financial performance. As in years past, we also conducted a comprehensive trend analysis of global R&D spending: Spending rose 9.3 percent in 2010, returning to its long-term trajectory after 2009's recession-induced decline. By Barry Jaruzelski, John Loehr, Richard Holman Wed, 14 Dec 2011 09:54:00 -0600 http://www.booz.com/global/home/what_we_think/featured_content/innovation_1000_2011?gko=ed546 http://www.booz.com/media/uploads/BoozCo-Value-Shifts-Telecom-Media-Technology.pdf?gko=96b57 The telecom, media, and technology industries have seen many changes in the past several years, and as a result, how and where companies in the space make money have also changed significantly. In this analysis, we provide a detailed look at how the industry's various sectors--network operations, hardware infrastructure, IT services and software, intermediation on the Internet, and content--are gaining or losing value, and where individual players are seeking new sources of revenues and profits. By Pierre Péladeau, Roman Friedrich, Timo Benzin, Frédéric Sarrat Wed, 28 Sep 2011 02:00:00 -0500 http://www.booz.com/media/uploads/BoozCo-Value-Shifts-Telecom-Media-Technology.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Navigating-Evolving-Technology-Ecosystem.pdf?gko=96b57 Cloud computing is quickly increasing in popularity, and it will disrupt the traditional technology distribution ecosystem. As a result, traditional players like independent software vendors, systems integrators, value-added resellers, distributors, and retailers must prepare to realign their roles, even as new players like cloud masters, telecom companies, and app aggregators move to capture the new market. To succeed, telecom operators must begin now to envision the ecosystem's evolution, position themselves quickly, and execute carefully. By David Standridge, Philip Minasian, Fabian Seelbach, Jeremy Reich Wed, 28 Sep 2011 01:59:00 -0500 http://www.booz.com/media/uploads/BoozCo-Navigating-Evolving-Technology-Ecosystem.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Mobile-Commerce-Collaborate-Succeed.pdf?gko=96b57 It's time to stop thinking of mobile commerce as just another way to pay for goods and services. Instead, m-commerce is poised to transform the entire customer experience, allowing organizations to employ new methods to attract, support, and retain customers. As m-commerce reaches a tipping point, a single, scaled m-commerce proposition will likely dominate each market. For most companies, to deliver the credible scale required for success, collaboration is essential--sometimes with the fiercest of rivals. By Michael Knott, John Miles, Edward Boyes Wed, 28 Sep 2011 01:58:00 -0500 http://www.booz.com/media/uploads/BoozCo-Mobile-Commerce-Collaborate-Succeed.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Designing-Transcendent-Web-3.0.pdf?gko=96b57 Over the next several years, a number of new technologies will come together to create the next phase of the Internet. Called Web 3.0, it will generate a great leap forward in the degree of connectivity and communications, and in the amount of information available about customers and their attitudes and preferences. The benefits for business will be enormous, as the new Web provides a much greater flow of data on which to base everything from product development to marketing and sales to daily operations. Will your company be ready? By Karim Sabbagh, Olaf Acker, Danny Karam, Jad Rahbani Wed, 28 Sep 2011 01:57:00 -0500 http://www.booz.com/media/uploads/BoozCo-Designing-Transcendent-Web-3.0.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Enterprise-Opportunity-MENA-Telecom-Operators.pdf?gko=96b57 The rate at which the enterprise ICT market in the Middle East and North Africa is growing presents an enormous opportunity to telecom operators in the region. Capturing this potentially huge source of new revenues, however, will be no easy task, as the competition among operators and other players will be fierce. For operators to win, they must leverage their current advantages while creating a new value proposition based on expanded offerings and new digitization opportunities. By Bahjat El-Darwiche, Hadi Raad, Jad Hajj, Huy Nguyen-Tuong Wed, 28 Sep 2011 01:57:00 -0500 http://www.booz.com/media/uploads/BoozCo-Enterprise-Opportunity-MENA-Telecom-Operators.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Motivating-Behavior-Change-Pride-Builders.pdf?gko=96b57 Companies looking to make major changes can benefit by finding and leveraging their "Pride Builders"--employees who tend to be able to communicate their pride and loyalty to others. Organizations need to follow a rigorous approach to determine who those Pride Builders are, and then build on their insights and capabilities to influence behavior. In practice, an eight-step pilot program can be invaluable in gaining insights into how Pride Builders work and in demonstrating their impact. By Jon Katzenbach, Laird Post, Jonathan Gruber, Aurelie Viriot Wed, 28 Sep 2011 01:56:00 -0500 http://www.booz.com/media/uploads/BoozCo-Motivating-Behavior-Change-Pride-Builders.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Next-Wave-of-Digitization.pdf?gko=96b57 We are entering a new age of digitization, driven by consumer and business demand and by a host of new technologies, such as ubiquitous broadband, powerful data-crunching technology, and the "Internet of Things." Every industry will be affected--indeed, transformed--and it is up to all CEOs to guide their companies through the coming transition. This perspective provides a guide to the impact that digitization will have on various industries, and how soon they will be affected. By Roman Friedrich, Matthew Le Merle, Michael Peterson, Alex Koster Tue, 05 Jul 2011 02:00:00 -0500 http://www.booz.com/media/uploads/BoozCo-Next-Wave-of-Digitization.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Cloud-Opportunity-Telecom-Operators.pdf?gko=96b57 The advent of cloud computing presents telecom operators with a huge opportunity to capture higher-value revenues in a market that has yet to be fully occupied. But too few of them are exploiting the chance. To play successfully, operators need to realize that they have the assets needed to win in the cloud ecosystem, and then devise appropriate consumer- and business-oriented strategies for taking advantage of those assets. By Olaf Acker, Germar Schröder, Thomas Aichberger, Adrian Blockus Tue, 05 Jul 2011 01:59:00 -0500 http://www.booz.com/media/uploads/BoozCo-Cloud-Opportunity-Telecom-Operators.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Building-Communities-Around-Digital-Highways.pdf?gko=96b57 Across the globe, governments are supporting efforts to build national high-speed broadband networks in hopes of enhancing productivity, fostering investment, and providing greater access. If these networks are to help reach these goals, however, governments must also foster the growth of "digital communities" that will create the innovative and collaborative atmosphere needed to fully benefit from the increased access. By Karim Sabbagh, Bahjat El-Darwiche, Roman Friedrich, Milind Singh Tue, 05 Jul 2011 01:58:00 -0500 http://www.booz.com/media/uploads/BoozCo-Building-Communities-Around-Digital-Highways.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Ultralow-Cost-Mobile-New-Operating-Model.pdf?gko=96b57 Mobile telecom operators around the world are struggling to reduce expenses in the face of evolving technology and falling per-user revenue. But a one-off cost-cutting program won't work in the long run. Instead, companies need to take a holistic approach--we call it the ultralow-cost operating model--that trims costs where appropriate while supporting the operator's most strategic capabilities. By Roman Friedrich, George Appling, Ashish Sharma, Hadi Raad Tue, 05 Jul 2011 01:57:00 -0500 http://www.booz.com/media/uploads/BoozCo-Ultralow-Cost-Mobile-New-Operating-Model.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Winning-Next-Wave-Telecom-Mergers-Acquisitions.pdf?gko=96b57 Mergers and acquisitions activity is heating up again in the telecom sector, as operators all over the world look to consolidation as a path to growth. We expect large cross-border transactions to dominate the trend, as well as a smaller number of more modest in-market deals. Companies looking to participate should make sure they have both the financial firepower and the organizational readiness needed. By Karim Sabbagh, Amr Goussous, Christos Mastoras Tue, 05 Jul 2011 01:56:00 -0500 http://www.booz.com/media/uploads/BoozCo-Winning-Next-Wave-Telecom-Mergers-Acquisitions.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Stress-Testing-with-Disrupter-Analysis.pdf?gko=96b57 Although impossible to predict, Black Swans--unanticipated catastrophic events--occur regularly. Yet few companies understand how to prepare for them. Disrupter analysis can help, by mapping the shape of the company, creating a list of potentially disastrous events and their consequences, and putting in place measures designed to protect the company. By Matthew Le Merle Tue, 05 Jul 2011 01:55:00 -0500 http://www.booz.com/media/uploads/BoozCo-Stress-Testing-with-Disrupter-Analysis.pdf?gko=96b57 http://www.booz.com/Innovation_1000_Survey2011/?gko=2dc1b Wanted: executives interested in the connections between organization, culture, and innovation. We are seeking your insights for Booz & Company's annual Global Innovation 1000 study. Please click here to participate in our 15-minute online survey. Everyone who takes the survey will receive a free one-year subscription to the digital edition of strategy+business magazine and a copy of this year's Global Innovation 1000 study before its public release. Tue, 05 Jul 2011 01:54:00 -0500 http://www.booz.com/Innovation_1000_Survey2011/?gko=2dc1b http://www.booz.com/media/uploads/BoozCo-2015-Value-Shifts-TV-Video-Ecosystem.pdf?gko=96b57 The traditional TV is still by far the most popular medium for consuming video content, and it will remain so for years to come. But new technologies and changing consumer behavior patterns are already transforming the TV and video ecosystem--indeed, most of the ecosystem's future revenue growth will be derived from the wide variety of new screens and nonlinear services on which more and more video is being watched. All companies with a stake in the ecosystem must plan now to develop strategies to win a share of that growth and to preserve the value they already have. By Thomas Künstner, Gregory Springs, Hannes Gmel Wed, 20 Apr 2011 02:00:00 -0500 http://www.booz.com/media/uploads/BoozCo-2015-Value-Shifts-TV-Video-Ecosystem.pdf?gko=96b57 http://www.strategy-business.com/article/11112?gko=b2721 The explosion in data traffic and the commoditization of the traditional voice business have left most large telecommunications companies in a bind. How can they generate more value from all the data traffic and avoid becoming merely the pipes through which it flows? Didier Lombard, who recently retired from his position as chairman of France Télécom, believes that the only solution is to find ways to monetize that data traffic. In this interview from the pages of strategy+business, he discusses the numerous innovations France Télécom is carrying out in order to thrive in the coming years. By Art Kleiner and Pierre Péladeau Wed, 20 Apr 2011 01:59:00 -0500 http://www.strategy-business.com/article/11112?gko=b2721 http://www.booz.com/media/uploads/BaC-Turning_Like_to_Buy.pdf?gko=96b57 The stunning popularity of social networking is opening up enormous opportunities for new forms of e-commerce, and companies are only now learning how to take advantage of them. Lots of companies have already set up brand and product pages on sites such as Facebook. Now the challenge is to convert users into actual buyers who use social media to get recommendations, choose products, and make purchases without leaving these sites. The key is to learn how to use social media to create awareness, persuade customers to buy, and then keep them coming back. By Matt Anderson, Joe Sims, Jerell Price, Jennifer Brusa Wed, 20 Apr 2011 01:58:00 -0500 http://www.booz.com/media/uploads/BaC-Turning_Like_to_Buy.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-E-Business-Transformation-Telecom.pdf?gko=96b57 If they are to survive the rapid commoditization of their business models and keep the loyalty of their increasingly sophisticated customers, telecommunications companies must develop online capabilities, like those of the best online retailers, across their entire business operations, from back-room processes and logistics to customer service and sales. In short, they must carry out a complete e-business transformation if they are to be able to deliver the digital goods and services that will bring new revenue growth. The effort will not be easy for many telecoms, but the time to start is now. By Carlos Severino, José Antonio Tortosa, Dr. Florian Gröne, Christopher Rischard Wed, 20 Apr 2011 01:57:00 -0500 http://www.booz.com/media/uploads/BoozCo-E-Business-Transformation-Telecom.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-GCC-Telecoms-Improve-Profitablity.pdf?gko=96b57 Slowing revenue growth, increasing competition, and more demanding customers are putting pressure on telecom operators to boost the efficiency of their operations. As these trends spread around the world, telecoms in the Gulf Cooperation Council (GCC) region are already making short-term, tactical cost reductions. But in order to ensure the lasting viability of their operations, they must optimize costs in three areas: incremental efficiency, process reengineering, and value chain restructuring. These efforts are the only way telecoms in the GCC can sustain and create value in the long run. By Hilal Halaoui, Chady Smayra, Lancelot Sursock Wed, 20 Apr 2011 01:56:00 -0500 http://www.booz.com/media/uploads/BoozCo-GCC-Telecoms-Improve-Profitablity.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-European-Digital-Highway-Hybrid-Networks.pdf?gko=96b57 European telecom operators are facing a challenging future in which the rise in data traffic is rapidly outpacing their willingness or ability to build the fiber-to-the-home networks with the speed and capacity to carry that traffic. As a result, they risk losing customers to competitors, and thus shrinking the customer base needed to support their investment efforts. Operators should seriously consider a convergent, hybrid approach that combines both fixed and mobile networks in a flexible system that allows the dynamic routing of traffic to homes and small businesses. By Martin Reitenspieß, Peter Weichsel, Dieter Trimmel, Thomas Aichberger Wed, 20 Apr 2011 01:55:00 -0500 http://www.booz.com/media/uploads/BoozCo-European-Digital-Highway-Hybrid-Networks.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Tablet-Early-Adoption.pdf?gko=96b57 Recently, Booz & Company surveyed more than 330 owners of tablet computers to better understand how these early adopters are using them. The results suggest that tablets will play a rapidly increasing role in how digital entertainment and media are consumed. More than 30 percent of our respondents, for instance, see their tablets as substitutes for PCs and laptops. And though the average user has downloaded 30 game apps, news apps get the most usage. Providers of paid content will be pleased to learn that users have downloaded an average of seven paid apps onto their tablets, and 30 percent say they pay for some kind of magazine or news app subscription. By Roman Friedrich, Thomas Künstner, Michael Knott, Pierre Péladeau Wed, 20 Apr 2011 01:54:00 -0500 http://www.booz.com/media/uploads/BoozCo-Tablet-Early-Adoption.pdf?gko=96b57 http://www.booz.com/media/uploads/End_of_Year_Letter_2011_telecom.pdf?gko=96b57 The coming year will be a challenging one for telecom operators. As they continue to build high-speed fixed and mobile networks, and search for continued growth in the form of high-value services and applications, competition from companies outside the traditional telecom industry boundaries will increase. So operators will have to become both more efficient and more innovative, and learn to take advantage of their many inherent advantages. We also expect increased M&A activity as companies look to add scale and services. By Karim Sabbagh, Roman Friedrich, George Appling and Joseph Sims Thu, 13 Jan 2011 02:00:00 -0600 http://www.booz.com/media/uploads/End_of_Year_Letter_2011_telecom.pdf?gko=96b57 http://www.booz.com/media/uploads/End_of_Year_Letter_2011_technology.pdf?gko=96b57 Consumerization, social networking, mobile commerce, cloud computing--these are only a few of the trends that are making 2011 look like a very exciting year in the technology industry. The phenomenal success of the iPad--and the many followers popping up in its wake--is in truth dependent on their accompanying applications and services, and only makes clearer the long-term shift in value from hardware to services of every description. This shift will also be the key to increased M&A activity this year, as companies try to pull together hardware, software and services into fully integrated enterprise and cloud computing solutions. By Kenny Kurtzman, Gregor Harter, Barry H. Jaruzelski and Toshiya Imai Thu, 13 Jan 2011 02:00:00 -0600 http://www.booz.com/media/uploads/End_of_Year_Letter_2011_technology.pdf?gko=96b57 http://www.booz.com/media/uploads/BoozCo-Shopper-Strategies-Mobile-Commerce.pdf?gko=96b57 Mobile commerce is already the fastest-growing retail sales channel, and its potential is virtually unlimited. In just the U.S., sales are expected to quickly reach more than $7 billion annually for high-engagement product categories alone, and the market is even more substantial if software, travel, and entertainment purchases are included. Examples abound of retailers devising m-commerce strategies that add significantly to overall revenues. Ultimately, success will increasingly require that they create a fully integrated shopping experience especially designed to attract high-value, digitally oriented consumers and influence their decisions across all sales channels. By Matt Anderson, Stefan Eikelmann, Fabian Seelbach and Nick Buckner Thu, 13 Jan 2011 01:57:00 -0600 http://www.booz.com/media/uploads/BoozCo-Shopper-Strategies-Mobile-Commerce.pdf?gko=96b57 http://www.booz.com/media/uploads/The_Value_of_Being_Global.pdf?gko=96b57 Global reach is proving to be a winning strategy for a number of telecom operators that have expanded far beyond their historical home markets. An analysis of the financial performance of companies such as Deutsche Telekom, Vodafone, and Telefónica indicates that key indicators including EBITDA and total shareholder return have been significantly greater for them than for the average local and regional telecom operator. What are they doing right? They are leveraging their scale, management experience, strong operating processes, and marketing capabilities to find synergies in all their markets. By Karim Sabbagh, Mohamad Mourad, Alfonso de Gaetano and Amr Goussous Thu, 13 Jan 2011 01:58:00 -0600 http://www.booz.com/media/uploads/The_Value_of_Being_Global.pdf?gko=96b57 http://www.booz.com/media/uploads/Sustainable_Urbanization.pdf?gko=96b57 By 2030, fully 60 percent of the world's population is expected to reside in cities. Planning for this growth will require careful consideration of how to revitalize existing cities and to design and build the many new cities needed to accommodate this massive population shift. Technology can play a key role in the process of creating economically viable, socially inclusive, and environmentally sustainable cities that can provide a better quality of life for their residents, especially in areas like energy, healthcare, transport, and education. Stakeholders such as governments, developers, and ICT providers must work together to create a new model for building these cities. By Gregor Harter, Jai Sinha, Ashish Sharma and Sandeep Dave Thu, 13 Jan 2011 01:56:00 -0600 http://www.booz.com/media/uploads/Sustainable_Urbanization.pdf?gko=96b57 http://www.booz.com/global/home/what_we_think/books/essential_advantage?gko=e4d0d In their search for growth, too many companies play in too many markets, pursuing multiple strategies that undermine one another. As a result, they forgo the right to win in any market. Winners, however, develop a clear idea of what their companies do best and how it creates value for customers, and then hone a distinctive system of capabilities that will deliver lasting competitive advantage. In The Essential Advantage: How to Win with a Capabilities-Driven Strategy , Booz & Company's Paul Leinwand and Cesare Mainardi argue that adopting a capabilities-driven strategy that starts inside the company, with what it already does best, can lead to a measurable performance premium By Paul Leinwand and Cesare Mainardi Thu, 13 Jan 2011 01:55:00 -0600 http://www.booz.com/global/home/what_we_think/books/essential_advantage?gko=e4d0d http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_The_Future_of_Telecom_Operators?gko=eabad If telecom operators are to make the investments needed to build the next generation of fixed and mobile infrastructure, they must find new sources of revenue to replace those now being commoditized. Meanwhile, three major trends--greater demand for ubiquitous connectivity, the rise of modular technologies, and increasing competition from outside the industry--are transforming how value is being created in the telecom industry. Telecom operators around the world must respond by developing one or more of four new business models--network guarantors, business enablers, experience creators, and global multimarketers--and the capabilities those models will require to succeed in the hypercompetitive markets of the future. By Bahjat El-Darwiche, Roman Friedrich, Pierre Péladeau and Karim Sabbagh Wed, 06 Oct 2010 02:00:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_The_Future_of_Telecom_Operators?gko=eabad http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Making_Digital_Content_Pay?gko=43e6c Even as print publishers lose revenue from subscriptions and advertising alike, it is already clear that most of the paid content models they have tried online have failed. Yet the evidence suggests that paid digital content can work if it is sufficiently differentiated from free content, and if publishers can provide customers with a better user experience, offer premium and complementary services on top of their content, and build the right pricing models and packages around it. Creating such offerings will require that publishers become more innovative and be willing to experiment with many more possibilities. By Gregor Vogelsang, Santeri Kirvelä, Sebastian Blum and Mikko Pulkkinen Wed, 06 Oct 2010 01:59:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Making_Digital_Content_Pay?gko=43e6c http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Leaner_and_Keener_Telecom_Operators?gko=62c2c Many of the products and services offered by telecom operators in developed markets have become commoditized, and although operators have pushed hard to reduce costs to maintain margins, they continue to waste more than 30 percent of their process-related operating expenditures. The key to future savings for operators lies in taking an end-to-end view of their operations in order to understand how processes in one silo are contributing to waste and increased costs in others. Such a view can lead to increased profitability, improved operations and better customer service. By Andreas Späne, Dr. Florian Gröne, Olaf Acker and Dr. Roman Friedrich Wed, 06 Oct 2010 01:58:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Leaner_and_Keener_Telecom_Operators?gko=62c2c http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Convergence_Reloaded?gko=b899a The long-awaited promise of convergence in the telecommunications industry is finally becoming reality. Devices, services and ubiquitous connectivity are coming together to offer consumers a transformative communications and entertainment experience, as well as offering relevant propositions in several vertical markets. Convergence offers telecom operators a major opportunity, if they can provide the products, services, enabling technologies, and infrastructure required for these customer propositions. To do so, they must develop the capabilities needed to offer greater availability, wider choice, higher quality, further customization, and more interactivity--and broaden their market approach from B2C and B2B to B2B2C and B2B2B, while capturing more partnering opportunities. By Michael Peterson, Stuart Cockburn and Hannes Gmelin Wed, 06 Oct 2010 01:57:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Convergence_Reloaded?gko=b899a http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Bringing_Mass_Broadband_to_India?gko=4b41c Given its size and rapidly growing economy, India continues to lag in bringing broadband to areas outside its cities. In order to remedy the situation, the country's telecom and cable operators must ensure ubiquitous supply by clarifying which broadband technologies work best for different segments, and by working with the government to build a stronger local content industry. The government must promote digitization of the cable industry while ensuring equitable access to content, and encourage the rollout of fixed broadband more quickly than the current market-based approach has allowed. By Karim Sabbagh, Jai Sinha and Ashish Sharma Wed, 06 Oct 2010 01:56:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Bringing_Mass_Broadband_to_India?gko=4b41c http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Loyalty_by_Numbers?gko=54770 As competition for increasingly fickle customers becomes more intense, the long-standing emphasis on customer acquisition among telecom operators is now giving way to a growing need to retain those customers. Operators have plenty of valuable information about customers, but they have done little to integrate and translate that information into insights they can use to build deep customer relationships through customized marketing and loyalty programs. Succeeding in this effort will require that operators build integrated data sets for each customer and add essential skills in IT, marketing, and elsewhere. By Dr. Michael Peteson, Jason Gordon, Hywel Evans and Barry Panayi Wed, 06 Oct 2010 01:55:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Loyalty_by_Numbers?gko=54770 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-recommended-reading/cmtfs_Fast_Track_to_Recovery?gko=56c52 Now that the global recession is at an end, companies are looking to recover and grow. But how well equipped are they to do so, given the downsizing and cost reductions of the past few years? The two critical capabilities needed to succeed in the recovery are speed and adaptability, yet neither capability is a strength of most formal organizations at present. That's why companies must turn to their informal organizations--the all-too-often hidden human side--for help in the critical period of growth that lies ahead. By Jon Katzenbach and Zia Khan Wed, 06 Oct 2010 01:54:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-recommended-reading/cmtfs_Fast_Track_to_Recovery?gko=56c52 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-recommended-reading/cmtfs_The_Coherence_Premium?gko=66ed1 In this ground-breaking article from the pages of the Harvard Business Review, Booz & Company partners Paul Leinwand and Cesare Mainardi argue that successful companies know what they do best, and they focus on it. In other words, they are "coherent" -- they align their market strategies to the capabilities that differentiate them from competitors, and they have the discipline to consistently play off those strengths. By Paul Leinwand and Cesare Mainardi Wed, 06 Oct 2010 01:54:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-recommended-reading/cmtfs_The_Coherence_Premium?gko=66ed1 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmt_foresight-article/cmtfs_Riding_the_Data_Tsunami?gko=ac38a The global economy is becoming increasingly digital, and data traffic over both fixed and wireless networks is exploding. As a result, telecom operators must invest in next-generation networks that can absorb this wave of data. Yet, increasing competition, regulatory pressure, and the proliferation of flat-rate pricing for data services are putting enormous pressure on operators' margins. Only by figuring out how to monetize these huge volumes of data will operators be able to make the investments needed to build the next-generation networks. By Pierre Péladeau, Karim Sabbagh, Bahjat El-Darwiche and Roman Friedrich Thu, 01 Jul 2010 14:00:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmt_foresight-article/cmtfs_Riding_the_Data_Tsunami?gko=ac38a http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-new-articles/cmtfs_Enabling_Sustainable_Digital_Highways?gko=756f0 The many benefits of increased access to high-speed broadband are now clear. For both the public and private sectors in developed and emerging economies alike, national broadband networks are vital to sustainable economic development and social progress. But outdated policies, regulations, and business models continue to limit the infrastructure investments needed to ensure universal access. Moving forward will require that broadband move to the top of national strategic agendas, and policymakers and operators must work together to create the efficient industry structures and new business models needed to reach this critical goal. By Karim Sabbagh, Roman Friedrich, Bahjat El-Darwiche and Milind Singh Thu, 01 Jul 2010 01:59:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-new-articles/cmtfs_Enabling_Sustainable_Digital_Highways?gko=756f0 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_The_US_National_Broadband_Plan?gko=9ce8f In a major effort to promote universal broadband access, the U.S. Federal Communications Commission recently released "Connecting America: The National Broadband Plan." While the details of the plan are still being refined, we see five key areas in which telecom operators must begin planning for the future: infrastructure deployment, market dynamics, industry vertical strategy, transparency, and regulatory engagement. Those that take the opportunity to understand, react to, and help shape and implement the plan will be in a much stronger position for the next decade or more. By Klaus Hölbling, Spencer Hutchins and John Ward Thu, 01 Jul 2010 01:58:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_The_US_National_Broadband_Plan?gko=9ce8f http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_The_Rise_of_Social_Apponomics?gko=5a10f A new era of e-commerce is emerging--the era of "social apponomics." A combination of social media, consumer insight, and tailored applications is giving rise to new business models driven not by the direct monetization of online traffic but by customer life-cycle management. The key to success in this new era involves understanding customer needs and creating online customer experiences that translate into customer lifetime value. This approach to online customer experiences is making possible a new kind of e-tailer that will develop profitable customer value propositions for the long haul. By Gregor Harter, Henning Hagen and Stefan Plenge Thu, 01 Jul 2010 01:57:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_The_Rise_of_Social_Apponomics?gko=5a10f http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Performance-Based_Advertising_Models?gko=a22f3 Marketing departments continue to look for advertising models in which the price of the ad is linked as directly as possible to transparent, accountable returns, not just online but in traditional media as well. Creating true performance-based models will require three parties--corporate marketing, media outlets, and advertising agencies--to adopt more sophisticated analytics and information technology in order to deliver measurable return on investment across all media markets--even TV, radio, and print. By Dr. Michael Peterson, Dr. Florian Gröne, Dr. Karsten Kammer and Julius Kirscheneder Thu, 01 Jul 2010 01:56:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Performance-Based_Advertising_Models?gko=a22f3 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Evolution_or_Revolution?gko=66382 As the telecom industry looks to improve the customer experience, the billing process is finally getting the attention it has long needed. For too long, the huge scale and daunting expense of such projects--easily approaching US$100 million and more--have made many operators reluctant to proceed. In order to choose the billing system most suited to their needs, operators must carefully analyze their business model, and then match that model to the proper transformational approach--evolutionary or revolutionary. By Jens Niebuhr, Andreas Späne, Dr. Germar Schröder and Dr. Florian Gröne Thu, 01 Jul 2010 01:55:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Evolution_or_Revolution?gko=66382 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_The_Rise_of_Generation_C?gko=b0482 Over the next decade, the advent of Generation C--"digital natives" born after 1990--will transform the world of work, leisure, and entertainment, and the ICT industry that keeps them connected. In the face of declining revenues from traditional services, the challenge for the ICT industries will be to focus on what it will take to thrive in the Generation C environment. Indeed, ICT players are well positioned to help shape a wide variety of other industries--and to capture significant new revenues as those industries change and grow. By Roman Friedrich, Matthew LeMerle, Michael Peterson, and Alex Koster Wed, 31 Mar 2010 02:00:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_The_Rise_of_Generation_C?gko=b0482 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_Operators_and_Mobile_Multimedia?gko=15806 The mobile telecom industry's value pools are increasingly shifting towards providers of content and services, particularly on the mobile internet. Operators must plan to participate in that shift if they are to avoid becoming nothing more than the bit pipes through which the value-added content, applications and services are shipped. To do so, they must devise multimedia strategies for the mobile internet that take into account five critical elements: customer segments, experience and propositions, devices, partnering, and monetization. By Klaus Hölbling, Dr. Michael Peterson, Dr. Alexander Sova and Florian Pötscher Wed, 31 Mar 2010 01:59:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_Operators_and_Mobile_Multimedia?gko=15806 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_App_Stores_for_Telecom_Operators?gko=37319 Given the runaway popularity of mobile apps, every mobile operator must have an apps strategy that makes attractive apps packages available to subscribers, lest those subscribers drift off to other providers. It is unlikely that operators can generate significant revenues from app sales. But a strong app storefront offering that combines proprietary apps and apps drawn from external sources can increase average revenue per user (ARPU), improve customer acquisition, and reduce churn. By Pierre Péladeau, Roman Friedrich, Mohssen Toumi and Olaf Acker Wed, 31 Mar 2010 01:58:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_App_Stores_for_Telecom_Operators?gko=37319 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_Operators_Move_to_Fixed?gko=31b9f The trend toward the convergence of fixed and mobile telecom assets, already well under way in many markets, will put stand-alone mobile operators at a distinct disadvantage, given their continued cost pressure and the lack of the fixed assets needed to compete with their integrated rivals' attractive bundled offerings. The result: their mobile assets will slowly diminish in value, unless they can devise an effective convergence strategy of their own. By Roman Friedrich, Michael Knott, John Ward and Vanessa Hyde Wed, 31 Mar 2010 01:57:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Mobile_Operators_Move_to_Fixed?gko=31b9f http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Multi-Channel_Customer_Management?gko=c0902 Today's consumers expect to be able to interact with the companies they do business with through any number of channels. And they expect companies to know who they are, and understand their needs, no matter what the channel. To meet those demands, companies must take a holistic approach to customer lifecycle management. Doing so requires both a strong understanding of customer preferences and behaviors and a robust IT architecture that supports the overarching customer relationship management strategy. By Dr. Michael Peterson, Dr. Florian Gröne, Dr. Karsten Kammer and Julius Kirscheneder Wed, 31 Mar 2010 01:56:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmtfs-news/cmtfs_Multi-Channel_Customer_Management?gko=c0902 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_Reset_the_Media_Business_Model?gko=4fa99 As the impact of the Internet grows, and critical sections of the audience change how they consume information, the media business is facing challenges unlike any it has faced since the dawn of television. In response, virtually every media company is looking to reduce costs while investing in new sources of future revenue, according to a recent Booz & Company study. Yet many companies are taking far too conservative approaches to rethinking their operations and to developing growth strategies and business models for the future. Ultimately, success will require creating a truly innovative approach to business development that goes beyond the "incumbent" thinking of the past. By Harry Hawkes, Thomas Künstner, Gregor Vogelsang and Timo Benzin Thu, 17 Dec 2009 02:00:00 -0600 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_Reset_the_Media_Business_Model?gko=4fa99 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_After_the_Downturn?gko=5f8d1 As the global economy picks up, the telecommunications industry faces four major trends that will deeply affect the strategy of every player--commoditization versus innovation, lean operations versus strategic investment, consolidation versus fragmentation, re-regulation versus deregulation. Does your company have the capabilities needed to succeed in the coming recovery? By Ghassan Hasbani, Peter Weichsel, Dieter Trimmel and Stuart Cockburn Thu, 08 Oct 2009 01:00:00 -0500 http://www.booz.com/global/home/what_we_do/industries/telecommunications/CMT-Foresight/cmfts-top-news/cmtfs_After_the_Downturn?gko=5f8d1 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136149?gko=6b75e As we move into a new era of Internet growth fueled by new and emerging technologies, it will be increasingly important to understand the effect that regulatory changes might have on the Internet's growth. One area currently being debated is digital copyright, and regulators are now evaluating several potential changes to current law that could have a large impact not only on content providers and distributors but also on how users themselves interact with content. Our research goal is to understand how these changes might affect the level of early-stage investment. Ahmed, Tashfeen; Le Merle, Matthew; Pencavel, Christopher; Sarma, Raju Mon, 06 Feb 2012 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136149?gko=6b75e http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136141?gko=5e7b4 As we move into a new era of Internet growth fueled by new and emerging technologies, it will be increasingly important to understand the effect that regulatory changes might have on the Internet's growth. One area currently being debated is online privacy, and regulators are evaluating several potential changes to current law that would have a large impact not only on the content providers but also on the online user experience. Our study captures these dimensions by understanding how these regulatory changes might affect early-stage investment. Ahmed, Tashfeen; Le Merle, Matthew; Pencavel, Christopher; Sarma, Raju Mon, 06 Feb 2012 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136141?gko=5e7b4 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136143?gko=36ef7 As we move into a new era of Internet growth fueled by new and emerging technologies, it will be increasingly important to understand the effect that regulatory changes might have on the Internet's growth. One area currently being debated is online privacy, and regulators are evaluating several potential changes to current law that would have a large impact not only on the content providers but also on the online user experience. Our study captures these dimensions by understanding how these regulatory changes might affect early-stage investment. Ahmed, Tashfeen; Le Merle, Matthew; Pencavel, Christopher; Sarma, Raju Mon, 06 Feb 2012 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50136143?gko=36ef7 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50103490?gko=3d6fd The enormous popularity of tablet computers among consumers is forcing enterprises of all sizes to accept them as part of their technology arsenal as well. Much of this activity has been driven from the top down, beginning with top executives and board members of large enterprises, but that will likely change soon, as the productivity gains from new ways of using the devices become clearer. Appling, George Thu, 19 Jan 2012 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50103490?gko=3d6fd http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50066231?gko=ae824 As technology projects increase in complexity, public and private organizations are searching for new mechanisms to control their costs and ensure systems deliver what they need. In doing so, they should go beyond the traditional project management office and consider a strategic implementation office, which extends the scope of oversight and is thus able to prevent common pitfalls before they occur. Bitar, Jad; Shehadi, Ramez; Tohme, Walid; Naamani, Mohamad Mon, 09 Jan 2012 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50066231?gko=ae824 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50041441?gko=dbb48 Private-sector companies in GCC countries have an opportunity to address several pressing issues, including nationalization imperatives, local unemployment, and their own talent gaps, by attracting more national women into their workforce. Hoteit, Leila; Shehadi, Ramez; Lamaa, Abdulkader; Tarazi, Kamal Tue, 20 Dec 2011 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50041441?gko=dbb48 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50030291?gko=79493 The pace of digitization is picking up rapidly but the speed at which digitization is taking place varies a great deal from industry to industry. To gain a better understanding of the relative degree to which digitization is transforming different industries, we have created the Industry Digitization Index. Whether they are currently digitization leaders or laggards, all industries can benefit by investing in the input, processing, and output capabilities needed to extend their digital footprints throughout their business ecosystems. Friedrich, Roman; Gröne, Florian; Koster, Alex; Le Merle, Matthew Tue, 13 Dec 2011 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50030291?gko=79493 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49970322?gko=a50fd Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Today, Web interactions between commercial businesses and their customers are as important, if not more so, for a business's growth as customer touches through traditional voice and bricks-and-mortar channels. This Leading Research deck discusses the data and technology opportunities and challenges associated with Web analytics. Nair, Ramesh; Parande, Raj; Nair, Balu; Goryunov, Yuri Mon, 21 Nov 2011 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49970322?gko=a50fd http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49953075?gko=43985 New startup companies have long been an important driver of innovation and economic growth in the U.S., and few of them would have grown to maturity without early-stage financing. This study, based on a survey of almost 200 angel investors and interviews with 20 prominent venture capitalists, analyzes the extent to which this financing might be affected by the copyright regulatory environment. Ahmed, Tashfeen; Le Merle, Matthew; Pencavel, Christopher; Sarma, Raju Tue, 15 Nov 2011 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49953075?gko=43985 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50099720?gko=f24f0 В предыдущих отчетах по исследованию цикла «Глобальные лидеры инноваций» (Global Innovation 1000) мы видели, что компании, ориентирующиеся на разработку самых передовых продуктов и услуг, можно отнести к одной из трех основных моделей стратегии развития инноваций: «выявление новых потребностей» (Need Seekers), «понимание рынка» (Market Readers), и «технологическое лидерство» (Tech Drivers). В этом году в нашем седьмом ежегодном отчете по проведенному исследованию 1000 крупнейших в мире компаний по инвестициям в исследования и разработки основное внимание уделяется взаимосвязи между тремя моделями стратегии, культурой и организацией и финансовыми результатами. Основной вывод состоит в том, что корпоративная культура принципиально важна для успешности инноваций, и ее воздействие на эффективность деятельности может быть измерено. Jaruzelski, Barry; Loehr, John Tue, 25 Oct 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50099720?gko=f24f0 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49867677?gko=3607a In past editions of the Global Innovation 1000, we found that companies focused on developing cutting-edge products and services fall under one of three fundamental innovation strategy models: Need Seekers, Market Readers, and Tech Drivers. This year, our seventh annual study of the world's 1000 largest corporate R&D spenders focuses on the link between the three strategy models, culture, and organization -- and their effect on companies' alignment to innovation objectives and the impact on financial performance. The key finding: culture is key to innovation success, and its impact on performance is measurable. Jaruzelski, Barry; Loehr, John Mon, 24 Oct 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49867677?gko=3607a http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49841949?gko=7fde1 Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving. This Leading Research presents the findings and our analysis. Pandit, Yogesh; Ripsam, Thomas Wed, 12 Oct 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49841949?gko=7fde1 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49820007?gko=df5dd Booz & Company and Buddy Media recently conducted a survey of North American marketers to learn more about how companies are embedding social media into their marketing organizations and activities. This Leading Research summarizes the results of that survey. Premo, Karen; Vollmer, Christopher Tue, 04 Oct 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49820007?gko=df5dd http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49817941?gko=d62a5 This Perspective examines business process empowerment (BPE), a customer-focused, strategically driven alternative to traditional, back-office focused business process management, with particular applicability in service industries. BPE combines process architecture with a continuous improvement culture to drive sales and otherwise improve front-office operations. Acker, Olaf; Blockus, Adrian; Gröne, Florian; Wheeler, Keith Thu, 29 Sep 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49817941?gko=d62a5 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49800934?gko=cd3e6 This global research study provides a detailed, data-driven analysis of the winners and losers in the telecommunications, media, and technology industries over the past five years. It examines the primary sources of revenue in each of the industry's five sectors -- network operations, hardware, IT services and software, content, and intermediation -- and considers how players in each sector are attempting to move into adjacent sectors in search of growth. Benzin, Timo; Friedrich, Roman; Peladeau, Pierre; Sarrat, Frédéric Mon, 26 Sep 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49800934?gko=cd3e6 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49794335?gko=7268f Many business transformation programs entail developing new capabilities that have a substantial IT component. A critical success factor for the transformation program is the adoption of the new capabilities (including technology) by users. A business value realization (BVR) program preps users to accept, absorb, and adopt new capabilities, and ensures management understands and supports the level and type of preparation that's needed. Nair, Ramesh; Pillai, Manoj; Nayar, Ajay; Kumar, Shivani Wed, 21 Sep 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49794335?gko=7268f http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49765919?gko=7cdc2 The Abu Dhabi Media Summit, a gathering of some of the best media and technology minds in the world, offered a forum to discuss the need for compelling content adapted to new formats, the importance of mobile devices, the challenges of monetizing new content models, and the possibility that cloud computing will transform consumers' use of media. Various Authors Fri, 09 Sep 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49765919?gko=7cdc2 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49704545?gko=62c5f Certain companies are singularly adept at adapting their business to create and sustain value over time, but most are not. It's here that the example of top-tier private equity (PE) firms can be illuminating and useful. In this Perspective we explore seven private equity lessons that public companies can apply or adapt. Couto, Vinay; Divakaran, Ashok; Hawkes, Harry; Caglar, Deniz Tue, 23 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49704545?gko=62c5f http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49704542?gko=d6ed7 : Self-service offers operational efficiencies, enables transformative business models, and enhances customer experiences. A strategic approach to self-service adoption and implementation requires an analysis of a company's core capabilities and its "way to play" in the market, industry trends, the proper mix of self-service and human interaction, and customer value propositions, as well as the development of six self-service capabilities. Chatterjee, Arindam; Pötscher, Florian; Alewine, Ralph; Swartz, Joshua Mon, 22 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49704542?gko=d6ed7 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49703713?gko=31c02 Developed markets are on the cusp of mass adoption of mobile commerce. Many companies now see m-commerce as a strategic priority but few will find themselves in a sustainable, value-accruing position. For most, the only way to win at scale is through collaboration in the form of as-yet-untried partnerships. Boyes, Edward; Knott, Michael; Miles, John Thu, 18 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49703713?gko=31c02 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49651183?gko=4670b Profits for digital economy players have grown from US$498 billion on $3.7 trillion in revenue in 2002 to $726 billion on $4.3 trillion in 2010. But the benefits have not been distributed equally. This Perspective analyzes the relative changes in profitability among the six segments of the digital economy's value chain. Standridge, David; Pencavel, Christopher Wed, 03 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49651183?gko=4670b http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49651182?gko=0c394 Leading companies are capturing scale from transactional activities and developing advantaged capabilities using marketing shared services--a coordinated, consistent, and collaborative approach to their marketing service delivery model. This Perspective outlines a four-step program that companies can apply to avoid pitfalls and adopt best practices as they adopt or expand their marketing shared services model. Kapoor, Namit; Landry, Edward; Ripsam, Thomas Tue, 02 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49651182?gko=0c394 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49639031?gko=d6c01 To create successful partnerships, an IT project sourcing strategy should answer three critical questions: What is the desired target or result for the project? Who should the organization partner with to deliver results? How should a partner be selected? Bitar, Jad; Shehadi, Ramez; Tohme, Walid; Ramamoorthy, Chandrasekar Mon, 01 Aug 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49639031?gko=d6c01 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49635335?gko=b2a74 This Perspective outlines the tools most likely to form the basis of an external innovation capability, and details the questions that Chief Innovation Officers will need to answer in order to develop a business plan that can be presented to the entire executive team. Le Merle, Matthew; Campbell, Jamie Thu, 28 Jul 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49635335?gko=b2a74 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49625143?gko=09902 Business leaders are cautiously optimistic about the future of Europe and see an opportunity to revitalize the European Dream, according to this study from INSEAD and Booz & Company. Some 2,000 business leaders were surveyed on how the EU should move forward to ensure its place as a global player. The survey was launched as part of the inaugural The State of the European Union forum. Karlsson, Per-Ola Thu, 07 Jul 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49625143?gko=09902 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49582410?gko=2d3e6 Digitization is reaching an inflection point. Three powerful forces are driving the shift: consumer demand, the push for new technologies, and the prospect of even greater economic benefits. This Perspective provides guidance to CEOs and their man­agement teams about the relevance of digitization in their respective industries, and the factors most likely to accelerate or decelerate the digitization phenomenon. Friedrich, Roman; Koster, Alex; Le Merle, Matthew; Peterson, Michael Tue, 28 Jun 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49582410?gko=2d3e6 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49581418?gko=3795a Web 3.0--what we call the Transcendent Web--will offer an entirely new level of connectivity, communications, and information on customers, including their attitudes and preferences. Acker, Olaf; Karam, Danny; Rahbani, Jad; Sabbagh, Karim Mon, 27 Jun 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49581418?gko=3795a http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49557056?gko=ab61b The seemingly unending stream of data breaches could be avoided or mitigated with a rigorous approach and a proactive process for risk management. Such an approach can make all the difference when senior management is called to account in the aftermath of a crisis. Gazzini, Alessandro; Holt, Matthew Wed, 08 Jun 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49557056?gko=ab61b http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49532304?gko=f0f24 The world as a whole is being shaped by a demographic megatrend: increasing aging and dependency. To better understand aging and its effects, Booz & Company introduces an approach that we call new demographics. Bernnat, Rainer; Moujaes, Chadi N.; Najjar, Mazen Ramsay; Shediac, Richard Tue, 31 May 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49532304?gko=f0f24 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49443979?gko=50716 In the new era of the cloud--together with the expected explo­sion in connected devices and the dynamic applications optimized for them--information can be continu­ously fed to cloud-enabled "big data" and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model. Very few chief marketing officers (CMOs) have thought through the capabilities they will need to drive these (mostly) new marketing activi­ties. And very few are ready to lead their organizations into this new world. Le Merle, Matthew; Minasian, Philip Wed, 27 Apr 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49443979?gko=50716 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49432667?gko=de3a0 Organizations should follow a rigorous approach to determine who the Pride Builders are, and then build on their insights and capabilities to influence behaviors. Pride Builders can be helpful allies in spreading both motivational behaviors and performance behaviors. In practice, an eight-step tactic we call a performance pilot is often valuable in gaining insights and demonstrating impact. Katzenbach, Jon; Post, Laird; Viriot, Aurelie; Gruber, Jonathan Thu, 21 Apr 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49432667?gko=de3a0 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49427100?gko=6138d Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance. As a result, companies in a wide variety of industries are seeking new ways to gain access to and control over expanding value pools in this rapidly evolving, overlapping, and more competitive ecosystem. Gmelin, Hannes; Künstner, Thomas; Springs, Gregory Wed, 20 Apr 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49427100?gko=6138d http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49377584?gko=893b0 Too often, the boards and leaders of large companies are unaware of the risks involved in black swan events, unnecessarily exposing their organizations, their shareholders, and themselves to grave consequences. The solution to this problem is disrupter analysis. Le Merle, Matthew Mon, 11 Apr 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49377584?gko=893b0 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49285337?gko=5e8ee While the fundamental theory of team performance is perhaps well known, many teams fall short of their full potential because they fail to move from theory to execution, particularly when it comes to making critical decisions about when, where, and how to team. Katzenbach, Jon; Viriot, Aurelie; Vlak, August Wed, 16 Mar 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49285337?gko=5e8ee http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49178502?gko=d7d7c The majority of newspaper readers in the GCC will shift to digital formats in the next few years, and publishers need to begin preparing now for this digital migration. Bhargava, Jayant; Chahine, Gabriel; Vollmer, Christopher; Lahham, Amer Mon, 14 Mar 2011 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/49178502?gko=d7d7c http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48964237?gko=2c452 Social networking and other new technologies have given rise to the "social consumer." Navigating this new world requires a new way of approaching customer relationship management, commonly called social CRM. In addition to their traditional CRM tools and processes, companies must rethink their product, channel, and customer strategies in order to build an entirely new relationship with their customers through greater transparency. Acker, Olaf; Gröne, Florian; Yazbek, Rami; Akkad, Fares Tue, 21 Dec 2010 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48964237?gko=2c452 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48203382?gko=cc99c In this interview, the authors of "The Essential Advantage" point out that in this unpredictable economy, traditional approaches to strategy are a luxury most companies cannot afford. Instead they need to follow a Capabilities-Driven Strategy, starting by conducting a clear-eyed assessment of what they as a firm already do exceptionally well, and then doubling down on those differentiating capabilities. Further, they need to limit their focus to, at most, six capabilities, and make those capabilities work together as a mutually reinforcing system that perpetuates competitive advantage. Leinwand, Paul; Mainardi, Cesare Thu, 02 Dec 2010 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48203382?gko=cc99c http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48814302?gko=dc9e4 The structure and productivity of sales forces have turned into major concerns for many C-level executives. Every sales force redesign needs to address two fundamental questions: How many sales forces are needed? And what is the optimal reporting structure? It also needs to be executed flawlessly. Dubey, Akshat; Kapoor, Namit; Ripsam, Thomas Mon, 15 Nov 2010 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48814302?gko=dc9e4 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48814282?gko=57edd In the current economic environment, there is increasing interest in the concept of "zero-basing" cost and activity levels. Although the concept of zero-basing is understood in theory, it is often misapplied. A structured and pragmatic approach to zero-basing can help achieve sustainable cost reduction while protecting key activities. Clark, Andrew; Groves, Stuart; Nordahl, Hege; Waterlander, Otto Mon, 15 Nov 2010 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48814282?gko=57edd http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48738226?gko=0f32e Getting the most out of a business intelligence deployment means following a rigorous set of guiding principles, assigning clear roles and responsibilities, and managing change throughout an organization. It also means working closely with an ecosystem of partners, and getting the right metrics to the right people at the right time. Kurtzman, Kenny; Michaels, Adam Wed, 13 Oct 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48738226?gko=0f32e http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48722000?gko=e351d Digital paid content can become commercially viable. Publishers must not only differentiate their paid content from their free content; they must also provide customers with a better user experience, offer premium and complementary services on top of their content, and build the right pricing models and packages around their content. Blum, Sebastian; Kirvelä, Santeri; Pulkkinen, Mikko; Vogelsang, Gregor Tue, 05 Oct 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48722000?gko=e351d http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48507827?gko=59cef This overview of the Abu Dhabi Media Summit discusses the most critical ideas raised during the event, including the ways in which digital connectivity and technology are affecting media consumption in developing markets; the globalization of the media industry, and the simultaneous need to create relevant regional content; and the overlaps in media technology that have generated new competition among communications, media, and technology players. Various Authors Mon, 23 Aug 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48507827?gko=59cef http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48458830?gko=0b95c In this Perspective, we offer 10 important lessons--derived from successful e-government programs around the world--that can serve as an implementation guide for a positive outcome. Bernnat, Rainer; Johnstone-Burt, Andrew; Thomé, Frank; Zink, Wolfgang Thu, 05 Aug 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48458830?gko=0b95c http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48176567?gko=755f8 There will be clear winners and losers in the mobile app market, however. Players like Apple and Android have significant head starts. And e-tailers and retailers such as Amazon and Best Buy will be well positioned going forward. But every member of the mobile app ecosystem must begin positioning itself now for the evolution of the market into a system of stores offering downloadable apps that transcend the mobile markets and can be accessed on multiple devices. Appling, George; Pappalardo, Giulio Wed, 23 Jun 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/48176567?gko=755f8 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47909666?gko=e47db A new evolutionary stage of e-commerce is emerging--the era of "social apponomics." In this next stage of e-commerce evolution, new business models are made possible by social media, consumer insight, and tailored applications. The main value drivers for e-commerce are shifting from the direct mon­etization of online traffic to customer life-cycle management. The key to success is understanding customer needs and creat­ing online customer experiences that translate into customer lifetime value. Anderson, Matt; Harter, Gregor; Hagen, Henning; Plenge, Stefan Tue, 27 Apr 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47909666?gko=e47db http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47772654?gko=ee3a6 Communications, media, and technology players in the Middle East and North Africa have thus far been slow to capitalize on the accelerating shift to new media. To succeed in a radically different landscape, players must understand four key dynamics and devise strategies to capitalize on them. Belcaid, Adel; Chahine, Gabriel; Smayra, Chady; Bhargava, Jayant Wed, 17 Mar 2010 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47772654?gko=ee3a6 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47412854?gko=15615 The media and entertainment companies that will define the next wave of industry growth will require competencies that are substantially different from those that ensured success during the analog era. The digital era is characterized by unprecedented levels of consumer choice, ubiquity, and interactivity. To succeed in this more dynamic environment, companies must excel at developing deep audience insights; building consumer relationships across multiple platforms and user environments; creating targeted content, applications, and advertising opportunities; and managing a mix of monetization models across advertising, subscriptions, and commerce. Chahine, Gabriel Thu, 24 Dec 2009 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47412854?gko=15615 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47412855?gko=d7c9e The media and entertainment companies that will define the next wave of industry growth will require competencies that are substantially different from those that ensured success during the analog era. The digital era is characterized by unprecedented levels of consumer choice, ubiquity, and interactivity. To succeed in this more dynamic environment, companies must excel at developing deep audience insights; building consumer relationships across multiple platforms and user environments; creating targeted content, applications, and advertising opportunities; and managing a mix of monetization models across advertising, subscriptions, and commerce. Corwin, Scott; Egol, Matthew; Hawkes, Harry; Tucker, Jeffrey; Vogelsang, Gregor; Vollmer, Christopher Thu, 24 Dec 2009 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47412855?gko=d7c9e http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47385111?gko=a7539 The media business is facing challenges, both cyclical and struc­tural, unlike any it has faced since the dawn of television. In response, virtually every media company is looking to reduce costs while investing in new sources of future revenue, accord­ing to a recent Booz & Company study of the media industry. Most participants in the study continue to be optimistic about their company's financial position and long-term outlook, yet they concede that they must continue to look for significant cost savings if they want to generate the capital necessary to thrive in the future. Benzin, Timo; Hawkes, Harry; Künstner, Thomas; Vogelsang, Gregor Wed, 16 Dec 2009 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/47385111?gko=a7539 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/46677350?gko=6f2c0 This study, jointly conducted by the Association of National Advertisers (ANA) and Booz & Company, finds that B2B compa­nies are awakening to the need for greater marketing prowess and that those that develop it win increased market share. At the same time, it reveals that the majority of B2B companies still define mar­keting as a tactical--rather than strategic--function. The study further identifies three core marketing capabili­ties--market-back product development, pricing management, and brand and reputation management--that offer B2B compa­nies the most attractive returns. Ericksen, Matthew; Jullens, John; Kataria, Gaurav Wed, 16 Sep 2009 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/46677350?gko=6f2c0 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/46079566?gko=e950d In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. This is the conclusion from the Marketing Media Ecosystem 2010 study, which identifies the priorities, capabilities, and partnerships required across the marketing-agency-media value chain to optimize now and prepare for the future. The Marketing Media Ecosystem 2010 is the first cross-industry partnership of its kind. MME 2010 is a joint study between the American Association of Advertising Agencies (AAAA), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Booz & Company. Vollmer, Christopher Thu, 09 Jul 2009 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/46079566?gko=e950d http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/45903854?gko=b6141 Along with the rest of the country and the world, the San Francisco Bay Area is struggling through a steep economic decline, although Bay Area companies are faring considerably better than most. The Bay Area Council Economic Institute (BACEI) and Booz & Company recently partnered to survey leading companies in this important region to understand both their strategies for addressing immediate concerns and for long-term recovery. Our findings reveal the Bay Area has plenty of reason for optimism, and it will likely retain its privileged position and emerge from the downturn strong and positioned for continued growth. Clausen, Kim Bruun; Cuellar, Max; Nallicheri, Melanie I. Thu, 18 Jun 2009 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/45903854?gko=b6141 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43269467?gko=1abdd The global financial crisis has wrought havoc on the media and entertainment industry, especially the sectors most dependent on advertising and consumer spending. The lack of liquidity in credit markets and the declines in consumer spending will not be fixed overnight. Consumers will eventually start spending again, but the recession will leave behind profound changes in media consumption and shopping behaviors. In this challenging period, there are clear priorities for media companies. First, they must rise to the structural challenge facing them and accept the fact that they must reinvent their business models. Media sales need to become more targeted, data-driven, and marketer-oriented. Costs must be reduced. And the resulting savings need to be invested in capabilities and assets that will drive the next generation of growth. Chahine, Gabriel; Künstner, Thomas; Vollmer, Christopher Tue, 09 Dec 2008 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43269467?gko=1abdd http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43108454?gko=28257 On paper, running a marketing department sounds like a dream job. Marketers have tremendous opportunities in a new digital world of constant change, as well as a portfolio of instruments and tools that have never been richer or more precise. With a more strategic approach and greater accountability, marketing can drive business in a way that was not possible before. And yet, the job is more challenging than ever before. This excerpt from a speech at the 2008 CMO of the Year award ceremony examines the stumbling blocks and opportunities. Harter, Gregor Wed, 12 Nov 2008 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43108454?gko=28257 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42905985?gko=a0002 As the Brazilian economy grows and becomes more complex, the mechanisms that represent shareholders and debt holders must become more sophisticated. Each company must take a tailored approach to corporate governance that suits its needs and ensures lasting change and the long-term sustainability of the enterprise. Pigorini, Paolo; Ramos, Arthur; de Souza, Ivan Mon, 27 Oct 2008 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42905985?gko=a0002 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/45922570?gko=f4838 This Perspective addresses the challenges of organizational design and proposes a new approach to organizing senior management around the Global Core. It presents four models for this new view of senior management, drawn from our own consulting experience and the firm's study of hundreds of other corporations. These models of the Global Core are pertinent to a variety of organizations ranging from highly diversified financial holding companies to more industry-specific companies where operational involvement by senior management does succeed in creating value. Couto, Vinay; Karlsson, Per-Ola; Neilson, Gary Mon, 23 Jun 2008 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/45922570?gko=f4838 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901824?gko=b7705 In this s+b column, the authors postulate a framework for deciding if a brand that has lost its currency should be retired and replaced or whether it has life left. Jullens, John; Bahadur, Nikhil Tue, 26 Feb 2008 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901824?gko=b7705 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901798?gko=32f2b This comprehensive look at leadership shows how CEOs and their teams can create the kind of company in which executives can thrive. Wheeler, Steven Tue, 27 Nov 2007 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901798?gko=32f2b http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901800?gko=bbf6f This year, the study of world's 1,000 largest corporate R&D spenders finds two primary success factors: aligning the innovation model to corporate strategy and listening to customers every step of the way. Jaruzelski, Barry; Dehoff, Kevin Tue, 27 Nov 2007 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901800?gko=bbf6f http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901968?gko=8fc8a The television industry in the Middle East and North Africa is improving significantly, but large TV channels must provide greater and more diversified product offerings and TV series, including new formats like sitcoms, to stay relevant and keep viewers. Chahine, Gabriel Tue, 13 Nov 2007 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901968?gko=8fc8a http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901826?gko=f082c This study, the first cross-industry partnership of its kind, asked more than 250 marketers to participated in surveys, interviews, or both. Together, they identified the ways in which the complex media environment is reshaping the marketing ecosystem. Vollmer, Christopher; Landry, Edward Thu, 11 Oct 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901826?gko=f082c http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901822?gko=9e4ed This article provides a rare in-depth look into Lego's transformation as it rationalized and streamlined its product development, sourcing, manufacturing, and distribution. Samakh, Edouard; Oliver, Keith; Heckmann, Peter Fri, 28 Sep 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901822?gko=9e4ed http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901832?gko=afb92 To succeed in China, multinationals will need to take the familiar list of three C's (customers, company, and competitors) and add one more: context. Tse, Edward Sat, 01 Sep 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901832?gko=afb92 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901810?gko=2f3e4 Chief marketing officers are moving beyond their roles as deliverers of marketing services and representatives of the customer to the company to take a serious role in company strategy. Tipping, Andrew; Landry, Edward; Harter, Gregor Tue, 28 Aug 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901810?gko=2f3e4 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901934?gko=c8dab For years, most call center managers have placed increasing productivity and improving customer service at the top of their agenda. Yet despite significant investment in new technologies, not much has changed, with average utilization rates hovering well below established benchmarks. Why the lack of progress? Because the cause of underperformance wasn't -- and isn't -- primarily technical. Among the many call centers the authors studied, the primary differentiator between top performers and average performers isn't technological but structural. This whitepaper offers organizational recommendations that can improve performance. Camarate, Jorge; Sanderson, Muir Wed, 15 Aug 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901934?gko=c8dab http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901900?gko=c3997 Taking the Smart Center approach may be the single biggest step that companies can take to improve service as well as control overall costs in their call centers. Kohler, Philip; Sanderson, Muir; Smith, Fiona Tue, 14 Aug 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901900?gko=c3997 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42231823?gko=89a83 Many CPOs have implemented more and more sophisticated ways of improving the procurement function itself, while neglecting coordination with the wider organization. E-procurement, e-auctions, spend analysis, and procurement outsourcing are all examples of how procurement has focused inwardly over the past five years. By pursuing ever-increasing functional depth, however, procurement is in danger of following Alice's steps in Wonderland and falling down its own rabbit hole. Harper, Simon; Saporito, Fabrice Fri, 15 Jun 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42231823?gko=89a83 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41945359?gko=2288a What does it take for a country's economic growth to outpace its peers'? A strong manufacturing sector? A productive labor force? Plenty of disposable income? Probably. But here's a somewhat unexpected answer: a strong travel and tourism (T&T) industry. That was the primary conclusion reached by our Travel and Tourism Competitiveness Report 2007, which was jointly developed with the World Economic Forum and other leading organizations and operators in the industry. Gotpagar, Jayant; Gross, Stephan Fri, 01 Jun 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41945359?gko=2288a http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41902016?gko=db7e1 In this new era of interactivity, corporations must be aware of what is taking place on the Internet and in social media spaces like MySpace, Wikipedia, and Second Life, and must decide how to participate themselves. They must develop a strategy to address the threats posed by Web 2.0 and seize the opportunities it offers. Hajj, Jad; Hasbani, Ghassan; Peterson, Michael; Eikelmann, Stefan Mon, 23 Apr 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41902016?gko=db7e1 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901904?gko=51ec3 Traditional cost-cutting programs only address an organization's structure and overlook the other aspects of Org DNA that affect costs: decision rights, information flows, and motivators. Ericksen, Matthew; Powers, Elizabeth; Ribeiro, Frank Tue, 03 Apr 2007 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901904?gko=51ec3 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901962?gko=f600a Facing intense competition -- especially in manufacturing, where productive overcapacity has relentlessly driven down the prices of many goods -- Chinese companies are acknowledging that they will have to do things differently. Tse, Edward Wed, 14 Feb 2007 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901962?gko=f600a http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901802?gko=c21c3 Once again, Booz Allen's annual study of the world's 1,000 largest corporate R&D budgets shows that high investment can't buy success. Jaruzelski, Barry; Dehoff, Kevin Fri, 01 Dec 2006 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901802?gko=c21c3 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901928?gko=20eea This whitepaper posits that all too many companies fail to look beyond the traditional downside risks to their business to consider the upside risks, such as missed growth opportunities. Schirra, Wolfgang; Waterlander, Otto Mon, 01 May 2006 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901928?gko=20eea http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901910?gko=e4836 Given China's tumultous market environment, companies need to take a flexible approach and respond quickly to sudden changes in supply and demand patterns. Haddock, Ronald; Tse, Edward Sat, 01 Apr 2006 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901910?gko=e4836 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901938?gko=94af5 This white paper spells out the answer to one of the most fundamental dilemmas facing any company entering China today: Do we go in alone, or do we find a Chinese partner? Tse, Edward Wed, 01 Mar 2006 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901938?gko=94af5 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41979320?gko=68c26 Process complexity is one of the silent killers of profitability. Any time a new product is added or changed or a service level is increased without addressing complexity the result is a process that is a little more cumbersome and a little more costly. Over the long haul, many good strategies go wrong simply because of the drag created by all those incrementally increasing costs. CIOs have an important role to plan in managing that complexity. Egol, Matthew; Hirsh, Evan; Irwin, Gil; Martin, Karla; Rao, Giridhar Fri, 01 Jul 2005 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41979320?gko=68c26 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42102610?gko=10757 Taking a strategic approach to purchasing will drive sustainable results across the organization. A successful procurement agenda needs to address four key dimensions: processes, organization, technology, and performance management McKenna, Matthew Wed, 15 Dec 2004 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42102610?gko=10757 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340540?gko=9fd38 Burdened with multiple layers of management, these organizations tend to suffer from "analysis paralysis." When they do move, they move slowly and reactively, often pursuing opportunities later or less vigorously than their competitors. More consumed with the trees than the forest,managers spend their time checking one another's work, rather than scanning the horizon for opportunities or threats. These organizations are frequently bureaucratic and political in nature and tend to frustrate self-starters and results-oriented individuals. Mitchell, Deanna; Neilson, Gary Wed, 15 Dec 2004 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340540?gko=9fd38 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901924?gko=60394 It's planning time again. For most, this is a painful exercise. In the worst cases, the resulting plan is more aspiration than inspiration. Unrealistic sales targets, sandbagged expense budgets, and other hopes are forged into next year's roadmap. Stacks of reports and terabytes of data are generated but often ignored during interminable planning meetings. After all that, the plan is forgotten in a few months. Do any of these aspects sound familiar? Heinz, Irmgard; Kerins, Jason; McNeese, Cynthia Mon, 18 Oct 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901924?gko=60394 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901960?gko=db3c7 Product development has universally been identified as a key driver for growth and value creation. As a result, companies are focusing significant investments on the pursuit of the so-called "killer idea". In our opinion however, successful product development for many companies is not so much about developing "killer ideas" as about being able to control their product development activities and ensuring scarce resources are used in the most efficient and effective way. List, Georg; Mensing, Peter; Veldhoen, Steven Mon, 12 Jul 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901960?gko=db3c7 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43000314?gko=5b6df Managing change is a critical component of any major transformation. It is a necessary process that helps companies successfully implement new strategies. Change management gets results by building sponsorship from the top, creating leaders who will act as change agents, and by changing behaviors in frontline teams and individual employees in business units. Aguirre, DeAnne; Hyde, Paul; Neilson, Gary; Tipping, Andrew Tue, 15 Jun 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43000314?gko=5b6df http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43000323?gko=9f146 Service organizations face unprecedented challenges in today's business environment. Customers demand better service and more customized offerings. Sales managers push for incremental evenue, improved retention, and higher service levels. And senior management expects the virtually impossible--meaningful cost cutting at the same time as new product launches, acquisition integrations, and new market entry. Bailey, Curt; Nallicheri, Narayan Tue, 15 Jun 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43000323?gko=9f146 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41903715?gko=0bc57 With the continued uncertainty in global markets, the ability to bring large-scale programs to a successful conclusion has become even more critical for the survival of many Fortune 500 companies--regardless of whether they are under pressure to achieve multibillions of dollars in savings or to realize revenue synergies from an acquisition.Our experience in many large-scale transformations has taught us that things can go wrong without a dedicated, structured, and comprehensive program management approach. Lauster, Steffen M.; Ripsam, Thomas Tue, 01 Jun 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41903715?gko=0bc57 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901792?gko=a388f For most companies, significant challenges remain in improving the cost-effectiveness of their internal services. As the external environment shifts for a company's core business and the marketplace for G&A services, so too does the internal economy of the firm as BU customers demand increasingly customized services. In this charged environment, G&A practices are evolving rapidly and fundamentally. This report examines both the traditional and leading-edge approaches to G&A management andtheir impact on company performance. Couto, Vinay; McNeese, Cynthia; Pigorini, Paolo Thu, 15 Apr 2004 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901792?gko=a388f http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42102950?gko=8b660 Strong leadership, collaborative partnership, results-based funding, and balanced prevention, treatment, and care were found to be critical success factors in the fight against HIV/AIDS. These conclusions were the result of a strategic simulation conducted by business, government, and civil society executives in New Delhi, India, in October 2003. Beever, Charles Mon, 15 Mar 2004 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42102950?gko=8b660 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340537?gko=70d11 The most successful strategy-based transformations follow a three-phased approach that integrates the development and implementation of the strategy/operating model with the process for driving the human and emotional elements of change. As is the case with the coaching staff on the gridiron, the roles of the CEO and top team will change across the three phases of the transformation.Phase 1: Engaging the Top and Leading the ChangePhase 2: Cascading Down and Breaking BarriersPhase 3: Mobilizing the Base and Creating Ownership Aguirre, DeAnne; Hyde, Paul; Krings, Joerg; Neilson, Gary; Schirra, Wolfgang; Tipping, Andrew Mon, 15 Mar 2004 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340537?gko=70d11 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42157407?gko=301c0 Too many companies have embraced customization in the name of growth without adapting their operating model to balance the necessary cost tensions that result. In essence, companies have outgrown their operating model, thereby risking their business resilience. The solution lies in adapting the "DNA" of the organization to identify, isolate, and optimize complexity. Alvarez, Eduardo; Buchanan, Ian; Bush, Carl; Chang, Jong; Gupta, Amit; Lakenan, William; Oliver, Keith; Pigorini, Paolo; Saddi, Joe; Tipping, Andrew; Uchida, Akira Wed, 22 Oct 2003 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42157407?gko=301c0 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340410?gko=6fd05 In recent years, as top-line growth has stalled, companies have had to get creative about cost reduction. As always, they are looking first to pare expenses in internal services. What is different is the lens they are applying; the perspective has broadened. Instead of relying solely on supply-side tactics to cut costs (e.g., process reengineering, automation, outsourcing, offshoring), companies are now managing the demand for internal services as well, challenging both service providers and business-unit customers to make serious affordability and service level trade-offs. Couto, Vinay; Pigorini, Paolo; Saddi, Joe Wed, 15 Oct 2003 00:00:00 -0500 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/42340410?gko=6fd05 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901876?gko=6dda0 "Business is flat. I need to cut overhead costs quickly to meet my earnings forecast. At the same time, I have to launch an even bolder round of restructuring to bring costs down 30 to 40 percent over the next three to five years. And I need to achieve these goals without undermining the core functional capabilities needed to keep my business moving and, ultimately, achieve above-market growth." Sound familiar? Seem impossible? Alvarez, Eduardo; Couto, Vinay; Neilson, Gary Sat, 22 Feb 2003 00:00:00 -0600 http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901876?gko=6dda0