Understanding the Arab Digital Generation
by Karim Sabbagh, Hatem Samman, and Ramez Shehadi
Published: October 9, 2012The Arab Digital Generation, a tech-savvy demographic born between 1977 and 1997, accounts for 40% of the MENA population and is distinguishing itself economically, socially, and politically. The paper, produced by Booz & Company and Google, looks at this generation’s potential impact.
Young people have always ushered in new ways of thinking, but thanks to technology today’s Arab youth generation is substantially different from its predecessors. We call it the Arab Digital Generation (ADG). These young people are extremely active online and in social networks. The ADG is the Middle East’s best educated generation. It is impassioned about self-expression and wants change. read more >
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