Richard Rawlinson

London

Richard Rawlinson is a partner at Booz & Company’s London office, where he works in strategy and organization, particularly for consumer intensive businesses. He is well known for his insights in areas such as:

Corporate and competitive strategy issues
Leadership and team composition, and human assets policy
Organisation
Marketing and customer insight

Richard has led and managed a wide range of assignments, including global organizational strategies for several of the world’s largest consumer companies. He has lived and worked in the United States, Japan and Hong Kong and works a great deal with companies investing in developing markets. He has published in the Harvard Business Review and strategy+business on a wide variety of topics, including “Beyond Brand Management.”, “Leadership Lessons and the Economic Crisis”, and “Consumer Packaged Goods: Invest in Shopper Marketing.”

Richard has served on the UK Competition Commission, the body which regulates mergers, competition issues, and utility regulatory appeals in the UK. He has contributed to industry investigations, regulatory appeals, and merger inquiries covering a range of topics including postal meters, electronic microscopes, and ice cream.

He began his professional career in financial services with Schroders, spent some time as an academic on the staff of Harvard Business School, and later joined Monitor Company to develop its international business. He spent seven years consulting throughout Asia and then in Europe and joined Booz & Company in 2004. Richard is also a keen mountain climber.

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