Masahiro Kishida

		Masahiro Kishida
		Tokyo

Masahiro Kishida is a Tokyo-based Partner with Booz & Company with 14 years general management consulting experience. He leads the consumer and media practice in Japan, and serves mainly leading consumer products, apparel, retail, and automotive companies.

His area of expertise include:

Marketing and sales strategy
Brand management for premium brands
Product development organization and its processes
Building organizational marketing capabilities

His recent engagements include:

Formulating Japan entry strategy for a premium foreign beverage company
Helping reestablishing distribution strategy for a coffee-related product manufacturer
Formulating marketing and sales strategy for a software company’s small and medium business
Helping a turnaround for a restaurant chain
Establishing a growth strategy for a shopping mall developer
Helping establishing new businesses for an optical retailer chain
Planning a turnaround for a catalogue retailer
Establishing IT grand design for a major department store chain in Japan
Helping establish a brand management mechanism for a Japanese automotive manufacturer
Helping establish regional decision making mechanism for an OEM

Prior to joining Booz & Company, Mr. Kishida worked for Parco, a shopping mall developer in Japan, leading its overseas commercial development activities, and had two years tenure with the Japan Research Institute. Before re-joining Booz & Company in 2006, he worked for Roland Berger Strategy Consultants as a Partner.

Masahiro Kishida holds a Master’s degree in Business Administration from the Stern School of Business, New York University, USA and received a Bachelor of Economics from the University of Tokyo, Japan. He is fluent in Japanese and English.

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