Karla Martin

		Karla Martin
		San Francisco

As a Partner with Booz & Company Karla specializes in organization and strategy. The focus of much of her work is on growth and new market entry strategy and managing organizational complexity for consumer products, media, and retail clients.

Examples of assignments she has led include:

New store service delivery model for a major U.S. luxury apparel brand looking to decrease operating costs and increase customer retention and penetration
Business model transformation for a major US apparel brand focused on driving growth by decreasing their product development and production pipeline by 50%
Global complexity reduction strategy for a global non-governmental charity organization
Board and executive team governance and organization model for the West Coast operating unit of a national non-profit organization
New market entry strategy for a global technology company
Post-merger technology strategy for two major European law firms
Performing a future technology assessment for a major wireless communications company
Large scale post-merger integration for a leading enterprise software company
Technology assessment, valuation, and market entry strategy for a telephony technology company
Global alliance program redesign for one of the world largest computer companies
Sizing, segmentation, strategic positioning and market entry strategies for the provision of broadband internet access among small offices and home offices (SoHo) for a national supplier of cable television and other communication services
Competitive market assessment of optical storage technologies for a major consumer electronics and components manufacturer
Large scale pre- and post-merger project management program for the merger transition team of a major telecommunications equipment manufacturer.

Karla is the co-author of numerous articles and white papers on smart customization and decision rights and has been published in strategy+business and Harvard Business Review.

Prior to joining Booz & Company, Karla was a senior litigation associate at the law firm of Shearman & Sterling in San Francisco specializing in securities, antitrust and intellectual property law.

Karla holds a JD with honors from Harvard Law School. She received a AB in Economics and Sociology from Harvard University.

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