 |
Fernando Fernandes São Paulo |
A Partner with Booz & Company, Fernando Fernandes is based at the firm’s São Paulo office, where he concentrates his activities in consumer products and retail.
His substantial experience includes strategy development, new market growth and channel strategy, market evaluation, business planning, sales efficiency, and organizational and operational restructuring for industries such as pharmaceuticals, consumer goods, and media.
Examples of the projects Mr. Fernandes has led or contributed to include:
- Developed a restructuring operating plan for a large pharmaceutical products company, including reviewing all purchasing and inventory processes and identifying opportunities to improve operational performance
- Developed a strategic plan with operational and strategic scenarios for a large consumer goods company, which would improve the company’s penetration in the pharmaceutical products market
- Developed a corporate strategy for a large dairy producer, including market analysis and designing a growth and profit strategy
- Structured a new organized trade sales and distribution channel for the largest beverage company in Latin America, including providing an understanding of channel dynamics and consumer behavior; refining the channel strategy (e.g., brands, portfolio, sales approach); analyzing modeling costs and economics; developing organizational structures; and defining roles and responsibilities
- Introduced a performance evaluation methodology for contract-based sales for a leading refractory manufacturer
- Created a growth strategy for an apparel manufacturer, including designing alternatives for growth that involved new positioning, brand leverage, and acquisitions
- Developed a new operating model for strategic partnerships for a leading Latin American media group, including a major media value chain analysis, evaluation of corporate strengths, and strategy development for the Internet
Prior to joining Booz & Company, Mr. Fernandes was a mechanical engineer at Brahma, and an industrial engineer for Cia, Ipiranga de Petroleo.
Mr. Fernandes received his MBA from the Federal University of Rio de Janeiro (COPPEAD/UFRJ) and also has a degree in mechanical engineering from the Polytechnic School of the University of Sao Paulo.