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Campaigns to Capabilities: Social Media and Marketing 2011
Publish Date: October 4, 2011
Author(s): Premo, Karen; Vollmer, Christopher
Abstract: Booz & Company and Buddy Media recently conducted a survey of North American marketers to learn more about how companies are embedding social media into their marketing organizations and activities. This Leading Research summarizes the results of that survey.
Related Industries: Aerospace & Defense, Automotive, Chemicals, Consumer Products, Energy & Utilities, Financial Services, Health, Industrials, Media & Entertainment, Oil & Gas, Private Equity, Public Sector, Retail, Technology, Telecommunications, Transportation
Related Expertise Areas: Marketing & Sales
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