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Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results
Publish Date: November 9, 2010
Author(s): Egol, Matthew
Abstract: A report issued by the Grocery Manufacturers Association (GMA) and Booz & Company found that over the next three years, 83 percent of food, beverage, and consumer product manufacturers plan to increase their investments in shopper marketing. A majority of companies (55 percent) rank shopper marketing as their number one investment and will boost spending by more than 5 percent annually. The findings and recommendations are based on a survey of more than 2,000 shoppers; a survey of industry executives representing manufacturers, retailers and shopper marketing agencies; interviews with industry executives and analysis.
Related Industries: Consumer Products, Retail
