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Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel
Publish Date: January 19, 2011
Author(s): Anderson, Matt; Brusa, Jennifer; Price, Jerell; Sims, Joe
Abstract: The market for social commerce (s-commerce) will explode over the next five years as companies race to establish stores on social networking sites. As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right.
Related Industries: Consumer Products, Retail
