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Not Your Typical Marketing Campaign: The Next Wave of Technology- Driven Marketing
Publish Date: November 11, 2009
Author(s): Acker, Olaf; Gröne, Florian; Hölbling, Klaus
Abstract: In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.
Related Expertise Areas: Information Technology, Marketing & Sales
