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Opportunities in the Crisis: Three Steps for Building a Consumer Products Powerhouse
Publish Date: November 5, 2008
Author(s): Rawlinson, Richard
Abstract: Some consumer companies are poised to use the economic crisis to build for the future. We see three opportunities that many companies have not yet recognized. One is to capture insight into the changing profile of consumers to tailor offers at multiple and lower price points. Another is to use the pressures from the crisis to involve the entire company in supporting the pricing strategy and value proposition by increasing efficiency, minimizing risks, and cutting costs. Finally, companies with strong balance sheets are in a unique position to make strategic acquisitions that can reposition their brands and business portfolios for continued success in the eventual recovery.
Related Industries: Consumer Products, Retail
