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Cars for India, Cars for the World
Publish Date: September 4, 2008
Author(s): Dehoff, Kevin; Loehr, John; Sehgal, Vikas; Tominaga, Kazutoshi
Abstract: As oil prices rise and concerns about the environment grow, the small car is becoming the king of the road. This presents a tremendous opportunity for India, which is rapidly gaining experience in building and selling cars. We believe India can take advantage of its experience in this market to become the world leader in the fast-growing small-car segment.
Related Industries: Automotive
Related Capabilities: Product & Service Innovation