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Attracting Global Interest
Publish Date: July 1, 2008
Author(s): Cainey, Andrew; Tse, Edward
Abstract: Successful Chinese companies have prospered to date through sheer scale, force, and structural position--in other words, through their "hard power." This hard power will continue to be important, but it will not be enough on its own to ensure success. Chinese companies will also need to develop "soft power."
Related Industries: Automotive, Chemicals, Consumer Products, Financial Services, Industrials, Natural Resources, Oil & Gas, Retail, Technology, Telecommunications
Related Expertise Areas: Organization, Change & Leadership, Enterprise Strategy
