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The Power of Operational POS: From Managing at the Mean to Managing the Meaningful
Publish Date: November 1, 2007
Author(s): Kauffeld, Richard; Leinwand, Paul; Sauer, Johan; Utzig, Carter
Abstract: New capabilities are redefining how manufacturers and retailers work together to grab their share of customers' wallets.
Related Industries: Consumer Products, Retail
Related Expertise Areas: Operations, Marketing & Sales
