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Not Just Effective but Efficient: A New Blueprint for Marketing in an Era of Fragmented Media
Publish Date: November 5, 2007
Author(s): Bahadur, Nikhil; Houston, Patrick; Mueller, Curt; Turner, Martha
Abstract: CMOs need to pay more attention to marketing sourcing while increasing transparency into the marketing ROI.
Related Industries: Automotive, Consumer Products, Financial Services, Health, Retail
Related Expertise Areas: Operations, Marketing & Sales
