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Boosting the Bottom Line through Improved Trade Promotion Effectiveness
Publish Date: September 1, 2007
Author(s): Alexander, Trey; VanDelden, Hans
Abstract: Many consumer packaged goods (CPG) manufacturers are so focused on generating additional volume that the overall efficiency of their trade spend investment is low.
Related Industries: Aerospace & Defense, Automotive, Chemicals, Consumer Products, Financial Services, Health, Private Equity, Retail, Technology, Telecommunications, Transportation
