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Beyond the Mass Mailing
Publish Date: March 17, 2008
Author(s): Gröne, Florian; Hölbling, Klaus; Acker, Olaf
Abstract: In an average city on an average day, the average citizen runs into some 5,000 marketing messages.
Related Industries: Automotive, Consumer Products, Financial Services, Retail, Telecommunications
Related Expertise Areas: Marketing & Sales
