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HD Marketing 2010: Sharpening the Conversation
Publish Date: October 11, 2007
Author(s): Vollmer, Christopher; Landry, Edward
Abstract: This study, the first cross-industry partnership of its kind, asked more than 250 marketers to participated in surveys, interviews, or both. Together, they identified the ways in which the complex media environment is reshaping the marketing ecosystem.
Related Industries: Automotive, Consumer Products, Financial Services, Media & Entertainment, Retail, Technology
Related Expertise Areas: Marketing & Sales
