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The New Complete Marketer
Publish Date: August 28, 2007
Author(s): Tipping, Andrew; Landry, Edward; Harter, Gregor
Abstract: Chief marketing officers are moving beyond their roles as deliverers of marketing services and representatives of the customer to the company to take a serious role in company strategy.
Related Industries: Consumer Products, Financial Services, Media & Entertainment, Retail, Telecommunications
Related Expertise Areas: Marketing & Sales
