Edward C. Landry

		Edward Landry
		New York

A Partner at Booz & Company based in New York, Edward Landry has extensive experience in consumer products, with a concentration in strategy development and sales and marketing effectiveness for consumer packaged goods and healthcare manufacturers.

He has substantial experience in a variety of engagements at the firm, such as:

Leading the integration of the North American and European regions of two consumer healthcare players as part of a global post-merger integration initiative. Designed the new organization and business model, identified synergies, and developed integration plans for over 13 European markets and major business functions within the U.S. market.
Developing a distributor sales force strategy for a leading global beverage company to deliver higher levels of growth through its selling organization. Conducted a diagnostic to understand the root causes of poor performance including structure, resource deployment, performance management, and accountability issues. Implemented significant organization changes including the redeployment of sales personnel and revised sales force service model priorities.
Leading development of a global growth and portfolio strategy for the European division of global consumer health care company. Executed a strategic realignment of investment in brands, new products, and markets. Rationalized the brand portfolio and designed a new regional marketing organization model and resource allocation process for managing investment choices. The business divested over $100 million in brands and achieved industry-leading growth.
Developing a trade promotion and pricing effectiveness capability for a leading consumer company in conjunction with a sales force transformation initiative. Developed predictive models and implemented improved processes, organization, and systems resulting in a 20+-point improvement in the promotion return. Developed recommendations that achieved targeted base price improvements of over $20 million.

Mr. Landry and his team were honored with the Professional Excellence Award (PEA), Booz & Company's highest professional distinction for outstanding service, for their support of Pfizer Consumer Healthcare.

Several articles to which Mr. Landry contributed have appeared in publications such as Advertising Age and strategy+business, including “How to Slim Down a Brand Portfolio,” “Getting the Most from the ‘Feet on the Street,’” and “Growth Champions.” He also has contributed to the Booz & Company study, "The Adaptive Sales Force--Five Steps for Staying Aligned with Customers" and is co-author of The Four Pillars of Profit-Driven Marketing, published in 2009 by McGraw-Hill.

Before he joined the firm, Mr. Landry worked for Procter & Gamble and RJR Nabisco, where he held positions in marketing, strategic planning, and international development. He earned an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He also has a B.A. in economics from Lafayette College.