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Booz & Company

Succeesing in a Recession

Succeeding in a Recession
Innovation

Innovation  

Innovating through The Downturn
A Memo to the Chief Innovation Officer

In the current recession, companies must quickly tailor their product and technology initiatives to new market realities and refocus their investments on their core R&D and innovation capabilities. Chief innovation officers who execute six tactical actions over the next 12 months can help their companies survive the downturn and prosper during recovery.

View the complete Memo to the CIO (229 kb)

  

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