Succeeding in a Recession
Media & Entertainment
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Game Not Over Consumers will eventually start spending again, but the recession will leave behind profound changes in media consumption and shopping behaviors. In this challenging period, there are clear priorities for media companies. |
 Always On: Advertising, Marketing, and Media in an Era of Consumer ControlBooz & Company Partner Christopher Vollmer explores today’s rapidly shifting media landscape in a new book.read more > |
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