Consumer & Retail

Succeeding in a Recession
Consumer & Retail

7 Ways Forward-Consumer Products
Some Brands Win

Consumer anxiety had been building throughout 2008, but only in the autumn did this anxiety show up in day-to-day buying habits. Perhaps that was because those first to feel the effects, in the spring and summer...

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A Breakaway Opportunity for Inferior Products

Consumers are not just spending less money. They’re shifting to different kinds of products and services: the kind that economists call “inferior” goods. Companies that recognize this shift are finding opportunities amidst the downturn.

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Consumer Spending in the Economic Downturn

According to a survey on consumer spending from Booz & Company, more than one third of consumers have made substantial cutbacks in frequent purchases, such as dining out, driving and shopping for everyday goods. In addition consumers plan to continue tightening their household budgets even further as the economy worsens.

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Opportunities in the Crisis
Three Steps for Building a Consumer Products Powerhouse

Some consumer companies are poised to use the economic crisis to build for the future. We see three opportunities that many companies have not yet recognized.

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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. The Four Pillars of Profit-Driven Marketing offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures.read more >