Video
Media & Entertainment
Information Technology
The digital revolution is fundamentally changing the world. Our first "Next Big Thing" video highlights some of the fundamental changes that digitization brings to governments, businesses, and consumers.
Booz & Company at the IAB MIXX Event
Karen Premo, Principal in Booz & Company's Global Media & Entertainment Practice, presents Campaigns to Capabilities: Social Media & Marketing 2011 at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media.
Booz & Company at the IAB MIXX Event
Partner Christopher Vollmer, global leader for Media and Entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.
Booz & Company at the IAB MIXX Event
Partner Christopher Vollmer and Principal Karen Premo, both from Booz & Company's Global Media & Entertainment Practice, discuss key findings from Campaigns to Capabilities: Social Media & Marketing 2011, a study conducted in partnership with Buddy Media.
Media & Entertainment
Media & Entertainment
Old advertising models are exploding and new ones are emerging. Where is the smart money going? Panel moderated by Christopher Vollmer, Partner and Leader, Global Media and Entertainment, Booz & Company.
Media & Entertainment
Booz & Company Partner Christopher Vollmer discusses specific challenges facing marketers, advertising agencies and media companies in an increasingly digital ecosystem.
