05/18/09
Episode 22 – "Merge Ahead" Authors InterviewIn this episode, Gerald Adolph and Justin Pettit discuss their new book, "Merge Ahead: Mastering the Five Enduring Trends of Artful M&A" (McGraw Hill, June 2009). Adolph, a Senior Partner at Booz & Company and leader of the firm's Mergers and Restructuring group, and Pettit, a Partner at Booz & Company, together touch on a number of key topics from the book, including: the concept of "Merganic” growth; the five enduring trends, which include "Bigger is Better than Ever" and "Velocity and Impatience"; and how to craft a successful Merganic growth plan.
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