Download the Flash plug-in to see the Flash-based content on this site.

Way-to-Play Tool

One can generally start thinking about a company’s way to play by looking at common, generic ways of creating value. These are what we call puretone ways to play.

This tool shows the puretones we work with most frequently. Click on any of the puretones and you will see a short definition and business examples. If you have observed additional puretone ways to play in the market, let us know by clicking on the "Suggest a puretone" tab at the bottom right of the grid.

Most companies are not fully captured by one single puretone way to play. Clicking on any company name at the bottom of the screen will show you the puretones that contribute to its way to play.

In case of questions or problems, please contact Nadia Kubis.

To access the tool, please enable popups in your browser
or open the tool in new window >