Trey Alexander, Hans VanDelden, Boosting the Bottom Line through Improved Trade Promotion Effectiveness
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901868)
Nikhil Bahadur, Edward Landry, Steven Treppo, How to Slim Down a Brand Portfolio, strategy+business resilience report, November 15, 2006
(http://www.strategy-business.com/resiliencereport/resilience/rr00038?pg=0)
Joni Bessler, Steven Treppo, Ashok Notaney, Climbing the Learning Curve
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901746)
Johannes Bussmann, Gregor Harter, Evan Hirsh, Results Driven Marketing: A Guide to Growth and Profits
(http://www.strategy-business.com/press/enewsarticle/enews013106?pg=0)
Harald Dutzler, Patrick Houston, Martha Houston, Getting Creative: Efficient Sourcing in Marketing
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43460761)
Simon Harper, Amit Kapooer, John Potter, Laura Thompson, The Missing Metric: Measuring Shelf Space Profitability
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901954)
Gregor Harter, Who Would Ever Want to Be a CMO?
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/43108454)
Gregor Harter, Edward Landry, Andrew Tipping, CMO Thought Leaders: The Rise of the Strategic Marketer
(http://www.strategy-business.com/cmoreader)
Edward Landry, Andrew Tipping and Jay Kumar, Growth Champions, strategy+business Summer 2006
(http://www.strategy-business.com/press/article/06206?pg=0)
Leslie Moeller, Sharat K. Mathur, Randall Rothenberg, The Better Half: The Artful Science of ROI Marketing, strategy+business, Spring 2003
(http://www.strategy-business.com/press/article/8235?pg=0)
Chris Vollmer, New Metrics for Media, strategy+business enews, April 30, 2008
(http://www.strategy-business.com/press/enewsarticle/enews043008?pg=0)
Paul Leinwand, Steven Treppo, The End of Trade Spending
(http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/41901982)
