Monaco Media Forum 2010

Monaco Media Forum

Booz & Company Welcomes You to the 2010 Monaco Media Forum

Booz & Company is the official knowledge partner of the Monaco Media Forum. Booz & Company, a leading global consulting firm, is dedicated to serving the senior agenda of the world's most important business, government, and other institutions. This Web site offers a selection of our media-industry research and analysis chosen to illuminate the agenda of the 2010 Monaco Media Forum.

We have an outstanding history of thought leadership in the media industry and provide decision-makers in the industry with unbiased advice based on a unique combination of industry foresight and deep technology and strategic expertise.

Booz & Company Partners Gabriel Chahine, Thomas Künstner, and Gregor Vogelsang, and Chief Marketing and Knowledge Officer Thomas A. Stewart look forward to meeting you meeting you in Monte Carlo.

Featured Thought Leadership

The Rise of Mobile Application Stores: Gateways to the World of Apps
The explosive growth of mobile apps is heightening the competition among a variety of industry players to build app stores to capture their fair share of a market that by 2014 is expected to be worth $40 billion. While players such as Apple and Google remain in the lead, others, including OEMs, telecom operators, and e-tailers, are developing their own stores as well. Who wins and who loses will depend on who can create stores that offer consumers the best range of devices, platforms, and apps, especially when apps are extended beyond the mobile sphere to service a variety of different devices.download (1.4mb, PDF) >

Mobile App Stores for Telecom Operators: The Next Battlefield
In the fast-growing world of mobile apps, telecom operators run the risk of becoming mere pipes for the ever more popular app stores. To avoid that fate, they must come up with strategies that take advantage of the very real assets they possess: powerful brands, a strong relationship with their subscribers, and the ability to monetize that relationship. Their success will depend on their ability to develop a strong apps offering that can help them increase average revenue per user, improve customer acquisition, and reduce churn.download (421kb, PDF) >

The Rise of Social Apponomics: How Social Media and Apps Are Transforming E-Commerce
The rise of Web 2.0 technologies such as social media and mobile apps is transforming the world of e-commerce. As a result, we are entering a new age of “social apponomics,” in which value will be derived not from the direct monetization of traffic but from the successful management of the entire customer life cycle. By combining these new technologies with superior customer insight, companies are finally creating profitable customer value propositions that can be translated into lifetime value.download (905kb, PDF) >