New Distribution Strategy for European Pharmaceuticals
A global pharmaceutical company had recently completed a review and streamlining of their manufacturing footprint, but needed help to optimize their European supply chain, given the changing environment for pharmaceutical distribution in Europe.
We defined a framework for a new distribution strategy and a new positioning strategy for the client. This included a full competitive analysis, development of potential partner list across sectors, and development of a compelling value proposition and “selling document” for different industries and companies. We also led partnering discussion, developed key success factors for market entry and developed the communications strategy.
As a result, the client was able to accelerate their business development activities and within a short period of time completed a large number of discussions with potential partners, given the improvements and compelling value proposition.
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