Our thought leadership
Booz & Company partners and other senior professionals wrote the following articles on key topics in the area of marketing & sales.
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From Campaigns to Capabilities: The Impact of Social Media on Marketing and Beyond
Booz & Company and Buddy Media recently conducted a survey of North American marketers to learn more about how companies are embedding social media into their marketing organizations and activities. By Karen Premo and Christopher Vollmer |
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Shopper Marketing 5.0: Creating Value With Shopper Solutions
The 2011 fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments. By Matt Egol and JP Leisure. |
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A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"
Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how out how capabilities and talent are evolving in today’s marketing organizations. By Yogesh Pandit and Thomas Ripsam
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Inspirational Sales Leadership: A Systematic Approach to Motivating the Sales Force “Inspirational sales leadership” leverages a deep understanding of current sales performance, systematically identifying leadership behaviors that actually drive results, and then provides the right tools for change. (PDF 332 kb) > |
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