Client examples
Our clients face mounting challenges as they strive to meet both business goals and customer expectations. In this complex and rapidly evolving environment, success depends on developing and implementing strategies that improve performance and achieve results today — and for the long term. The Marketing & Sales practice has worked with a wide variety of industrial and consumer-oriented clients to boost marketing understanding and sales performance.
Case study 1 Key Account Management Leads to Higher Revenues This large service company learned to manage its strategic accounts by reorganizing its sales force and developing a key account management capability.read more >
|
Case study 2 The Benefits of Better Customer Knowledge This apparel company attracted entirely new customers by redesigning its consumer segmentation scheme.read more >
|
Case study 3 Trade Promotions Efficiencies Reap Benefits This consumer packaged goods manufacturer saved millions by increasing the efficiency of its trade promotion program.read more >
|
Case study 4 This global consumer products healthcare company restructured its brand portfolio to create focus on its highest priority categories and accelerate growth.read more >
|
Case study 5 A new marketing strategy and revamped marketing mix enabled this consumer products manufacturer to gain five market share points.read more >
|
Case study 6 A Competitive Pricing Strategy A competitive pricing analysis served as a catalyst for a new pricing strategy and helped this gasoline retailer halt the inroads of low-cost rivals.read more >
|
Case study 7 A New Brand in the Marketplace A major rebranding campaign helped this large telecom operator make significant inroads on the market leader’s position.read more >
|
Case study 8 A Stronger Sales Force Leads to Better Earnings This printing company significantly improved profitability by giving its sales force the segmentation and resources needed to sell more effectively.read more >
|
Case study 9 Facing slowing growth, this window-products maker successfully reassessed its channel strategy along customer needs.read more >
|
Case study 10 A large financial services firm turned to new technology to develop a business-driven customer and channel strategy.read more >
|
