Marketing & Sales Foresight

E-Commerce and Consumer Goods: A Strategy for Omnichannel Success
by Matthew Egol, Arun Rajagopalan, and Bart Sayer
The rapid adoption of digital technologies and evolving shopping behaviors are transforming e-commerce into an essential element of omnichannel success in the consumer packaged goods (CPG) industry. To win over digital shoppers and enhance collaborative relationships with pure-play online and clicks-and-bricks retailers, CPG manufacturers need to build strong digital capabilities to drive engagement and conversion across the entire path to purchase. They should consider several key questions to prioritize the right opportunities in e-commerce and identify how e-commerce strategies best fit within their overall digital marketing agenda. read more >

The Wealth Advisor’s New App: How Tablets Can Transform the Retail Wealth Management Business
by Michael Horvath, John Rolander, Kunal Vaed, and Srini Venkateswaran
Tablets and smart phones have become a critical channel through which financial advisors can interact with high-net-worth clients. Because of their ability to improve the client experience, increase advisor productivity, and reduce the cost to serve, competition to provide features and services in tablet-based applications is ramping up quickly. By developing and integrating eight key practices, financial-services institutions can build leading-edge apps and establish a competitive capability in mobile banking. read more >

The Four Types of Digital Marketer
by Matthew Egol, Christopher Vollmer, and Klaus Hoelbling
Today’s consumers are engaged with companies and each other before, during, and after their purchase. This requires a high level of integration across the consumer experience, creating a seamless digital marketing link between sales in physical stores and sales through e-commerce. How far along this road is your company? Answering that question is the purpose of Booz & Company’s self-guided, Web-based survey, the Digital Customer Centricity Profiler. Your company’s profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field. read more on strategy+business >