DemandBetter 2010, May 19-21, 2010, San Francisco. Booz & Company are proud to be sponsoring DemandTec’s annual customer and partner conference.

Consumer Goods Technology Sales and Marketing Summit, June 6-9, 2010, New York City. Booz & Company are sponsoring Sales and Marketing Trends Research, an annual survey that will be presented at the conference.

Webinar, June 16, 2010. Hosted by Consumer Goods Technology and jointly presented with Quofore, a leader in mobility solutions. Booz and Quofore will present “In-Store Survey II: Building Capabilities to Increase ROI.” This upcoming Web seminar will feature additional in-depth analysis from the global survey focusing on three core operational capabilities identified by CPG companies to win at the shelf and to increase ROI.

MFactor Annual Customer Meeting, May 4 – 5, Boston. Booz & Company participated in discussions with CPG companies, consultancies, and the academic community around emerging trends in trade analytics and advertising/social media.

NACDS Annual meeting, April 23 – 28, 2010, West Palm Beach. Booz & Company are associate members of the National Association Chain Drugstores. TPE practice personnel were on hand to discuss emerging trends in sales and marketing effectiveness.

MEI Customer Quarterly Customer Meeting, April 20, 2010. Booz & Company presented a perspective to leading CPG companies on the best practices and common pitfalls associated with trade promotion software installations.

Boosting the Bottom Line Through Improved Trade Promotion Effectiveness
For most companies, trade spend constitutes 10-20% of sales and is the second largest item on the P&L behind cost of goods sold. Yet, despite the financial and strategic importance of trade spend, many companies do not fully leverage their investments in it.

Shelf-Centered Collaboration
Moments of Choice: Driving Profitable Growth with Shelf-Centered Collaboration uncovers - with real world insights - how retailers and manufacturers can partner at the shelf for their mutual benefit – and for the benefit of the consumers they serve.

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