by Barry Jaruzelski, John Loehr, and Richard Holman
In Booz & Company’s ninth annual study of the 1,000 largest corporate R&D spenders, we asked more than 350 top innovation executives about the digital tools they’re using to aid in their innovation processes. Our findings showed that while many new technologies are not yet being widely adopted, they can help companies gain a better understanding of their customers, speed up time to market, and keep an eye on products long after they’ve launched.
In Last Month’s Issue
|Who Should Own Big Data?
by Tom Casey, Kumar Krishnamurthy, and Boris Abezgauz
In the past few years, businesses around the world have taken advantage of new technologies and data mining techniques to build huge banks of digitized data. But sifting through it to find the really important information is harder than it seems. Managing “big data” requires that companies set clear goals on how it ought to be collected, analyzed, and used—from gathering insights on customers to improving operations. Companies must also assign the right owner for the big data, to be able to fulfill these goals.read more on strategy+business >