CMT Foresight Archive
| 3-28-12 Managing Telecom Portfolios for Sustainable Growth Telecom operators looking for growth in new markets face a common challenge: Marshaling their resources in a focused way that fits both the needs of each particular market and their own capabilities. That quality of focus, known as "coherence," is strongly linked with performance success, generating stronger profits and shareholder value. In this white paper, we show how telecom companies can gain the premium that comes from coherence, by managing their portfolios based on distinctive capabilities across their footprint.download (1.6mb, PDF) > |
| 3-28-12 The Next Big Thing Consumers, enterprises, and governments alike are rapidly adopting all manner of digital, real-time, networked technologies. We call this process “digitization,” and it is rapidly becoming all-encompassing. This intriguing video provides a concise overview of the trend—how and where it is happening, what its effects will be, and how companies and governments have harnessed the speed, choice, power, and efficiency of the new digital revolution.watch video > |
| 3-28-12 From Campaigns to Capabilities: The Impact of Social Media on Marketing and Beyond Booz & Company and Buddy Media, the leader in social enterprise software, recently joined forces to identify the distinguishing capabilities that companies need to excel in social media. The study looked at the strategies, skills, and processes used by leading companies to make social media a vital component of their marketing efforts and their enterprises as a whole. The three most important capabilities: community management, content development, and real-time analytics.download (582kb, PDF) > |
| 3-28-12 At Home in the Cloud: The Emerging Opportunity for Telecom Operators The demand on the part of consumers for more and better cloud computing services is increasing rapidly—already the dormant need for cloud storage has grown to as much as 5 terabytes per family. The opportunity this affords operators for added revenues is significant, especially in cloud infrastructure. But they must manage their networks to optimize the user experience on different devices, and leverage their customer-facing capabilities, including billing and customer relationship management practices, to tailor their cloud offerings to consumers.download (408kb, PDF) > |
| 3-28-12 Tablets in the Enterprise: Five Steps for Successful Adoption The demand for tablet computers in the enterprise is growing rapidly, as the productivity gains to be had are already considerable. Tablet makers that want to compete in this potentially huge market, however, must offer the right combination of features, including seamless synchronization among devices, a critical mass of apps and software, strong security, low cost, and good relations with the telecom operators that will be providing the critical mobile broadband connections.download (368kb, PDF) > |
| 3-28-12 The Thought Leader Interview: Bob Carrigan In this exclusive interview, Bob Carrigan, CEO of IDG Communications and chairman of the Interactive Advertising Bureau, argues that new media—the intersection of broadband, social media, online advertising, the mobile Internet, cloud computing, online lead generation, and e-commerce—is rapidly transforming the overall economy. To benefit, however, companies of all stripes need to reassess how they deliver content and advertising and connect with their prospects.read more > |
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