The following articles were written by Booz & Company partners and other senior professionals on key topics in the technology sector.
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The Bay Area is famous for its long history of leadership in innovation-based industries. In conjunction with its 2011 Global Innovation 1000 study, Booz & Company worked with the Bay Area Council Economic Institute to identify the strategic, cultural, and organizational attributes that have led to the sustained success of this region.download (1.7mb, PDF) >
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Increasing the pace of integration in high-stakes digital media and tech deals can often improve the likelihood that they will produce the intended results.download (209kb, PDF) >
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The technology industry has long been characterized by change, but 2011 stands out as a year of shocks and surprises — and we expect more in 2012. Former industry leaders have been stumbling in the face of missed trends, while others have made enormous gains in creating new value.read more >
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It's time to stop thinking of mobile commerce as just another way to pay for goods and services. Instead, m-commerce is poised to transform the entire customer experience, allowing organizations to employ new methods to attract, support, and retain customers.download (930kb, PDF) >
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Over the next several years, a number of new technologies will come together to create the next phase of the Internet. Called Web 3.0, it will generate a great leap forward in the degree of connectivity and communications. The benefits for business will be enormous, from product development to marketing and sales to daily operations. Will your company be ready?download (963kb, PDF) >
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The telecom, media, and technology industries have seen many changes in the past several years, and as a result, how and where companies in the space make money have also changed significantly. In this analysis, we provide a detailed look at how various sectors are gaining or losing value, and where individual players are seeking new sources of revenues and profits.download (1.1mb, PDF) >
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Cloud computing is quickly increasing in popularity, and it will disrupt the traditional technology distribution ecosystem. As a result, traditional players like ISVs, systems integrators, VARs, distributors, and retailers must prepare to realign their roles, even as new players like cloud masters, telecom companies, and app aggregators move to capture the new market.
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Although impossible to predict, Black Swans — unanticipated catastrophic events — occur regularly. Yet few companies understand how to prepare for them. Disrupter analysis can help, by mapping the shape of the company, creating a list of potentially disastrous events and their consequences, and putting in place measures designed to protect the company.
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Further Articles
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Digital Spring: MENA Governments Must Speak the Language of Social Media |
The private sector in the MENA is making diligent use of social media to reach key audiences. Many governments, however, have only recently started to engage their constituents through social media. New engagement strategies that place social media at the center of their efforts are critical. download (2.0mb, PDF) > |
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The Next Wave of Digitization: Setting Your Direction, Building Your Capabilities |
We are entering a new age of digitization, driven by consumer and business demand and by a host of new technologies, such as ubiquitous broadband, powerful data-crunching technology, and the “Internet of Things.” Every industry will be affected — indeed, transformed — and it is up to all CEOs to guide their companies through the coming transition. This perspective provides a guide to the impact that digitization will have on various industries, and how soon they will be affected. |
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Standing Up a Cloud-Enabled Marketing Capability |
CMOs are about to be confronted by the massive power of cloud computing, coupled with the coming explosion of connected devices and advanced applications. Together, these two forces will open up the promise of continuous marketing as never before. Campaigns will be run continuously, with each iteration arising out of the information captured and processed by cloud-enabled “big data” analytic engines, and CMOs will be able to extend the Internet marketing model across their entire organization. Every marketer must begin now to think through the capabilities needed to succeed in this connected, cloud-enabled world. |
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Limiting the Impact of Data Breaches: The Case of the Sony Playstation Network |
The seemingly unending stream of data breaches could be avoided or mitigated with a rigorous approach and a proactive process for risk management. Such an approach can make all the difference when senior management is called to account in the aftermath of a crisis. download (418kb, PDF) > |
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Campaigns to Capabilities: Social Media and Marketing 2011 |
Booz & Company and Buddy Media recently conducted a survey of North American marketers to learn more about how companies are embedding social media into their marketing organizations and activities. This Leading Research summarizes the results of that survey. download (164kb, PDF) > |
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Building an External Innovation Capability |
This Perspective outlines the tools most likely to form the basis of an external innovation capability, and details the questions that Chief Innovation Officers will need to answer in order to develop a business plan that can be presented to the entire executive team. download (1.6mb, PDF) > |
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Casting a Wide Net: Building the Capabilities for Open Innovation |
Many companies have embraced open innovation, only to discover that it is not for them. In fact a good number of those companies are not right for open innovation, mainly because they lack the capabilities needed to promote and leverage collaboration – within the company and with external partners. These authors identify and describe three strategies for open innovation, and explain what an organization must do to build the right capabilities needed for it to succeed. download (315kb, PDF) > |
