Digital Darwinism

In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. read more on strategy+business >

Digital Spring: MENA Governments Must Speak the Language of Social Media

The private sector in the MENA is making diligent use of social media to reach key audiences. Many governments, however, have only recently started to engage their constituents through social media. New engagement strategies that place social media at the center of their efforts are critical. download (2.0mb, PDF) >

Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results

This 2010 report issued by the Grocery Manufacturers Association (GMA) and Booz & Company found that over the next three years, 83 percent of food, beverage, and consumer product manufacturers plan to increase their investments in shopper marketing. download (990kb, PDF) >

Reset the Media Business Model: Cost Reduction and Growth Priorities in Today’s Media Industry

Virtually every media company is looking to cut costs while investing in new sources of future revenue, according to a recent Booz & Company study. download (1.4mb, PDF) >

Winning in MENA’s New Media Scene

Communications, media, and technology players in the Middle East and North Africa have thus far been slow to capitalize on the accelerating shift to new media. To succeed in a radically different landscape, players must understand four key dynamics and devise strategies to capitalize on them. download (528kb, PDF) >

The Promise of Private-label Media

Many marketers are transforming their digital presence into powerful media channels, direct to consumers. But the growing popularity of “private-label media" is one of the more provocative — and potentially disruptive — developments occurring in today’s marketing and media ecosystem. read more on strategy+business >

Major Media in the Shopping Aisle

Marketers are using digital and video technology to reach shoppers at the moment that matters most. read more on strategy+business >

Game Not Over: How the Media and Entertainment Industry Can Survive the Downturn

The global financial crisis has wrought havoc on the media and entertainment industry, especially the sectors most dependent on advertising and consumer spending. Before the crisis, many media companies were already suffering through profound shifts in their businesses. The economic meltdown over the past six months has exacerbated these issues dramatically. download (235kb, PDF) >

The Library Rebooted

Even in an era when you can “Google” just about anything, many libraries have remained as vibrant, dynamic, and popular as ever. They’re staying that way by redefining the business they’re in. read more on strategy+business >

Watching over the Web

For broadband service providers — and the Internet in general — “digital confidence” pays off. read more on strategy+business >

Trends in Middle Eastern Arabic Television Series Production: Opportunities for Broadcasters and Producers

The television industry in the Middle East and North Africa is improving significantly, but large TV channels must provide greater and more diversified product offerings and TV series, according to a new study conducted by Booz & Company. Looking at recent trends within the industry, the study identified a number of opportunities for broadcasters and producers of Arabic-language television series. download (390kb, PDF) >

HD Marketing 2010: Sharpening the Conversation

Phase 1 summary of Booz’s groundbreaking Marketing and Media Ecosystem study - the first cross-industry effort of its kind - published in conjunction with the Association of National Advertisers, the Interactive Advertising Bureau, and the American Association of Advertising Agencies. download (610kb, PDF) >

Shopper Marketing 3.0: Unleashing the Next Wave of Value

Shopper marketing is increasingly located in the digital sphere, and presents an opportunity to deliver programs that engage shoppers along the full path to purchase (at home, on the go, and in the store). download (1.1mb, PDF) >

The Paley Center for Media IC2010: Christopher Vollmer In Conversation with Paley Center President and CEO Pat Mitchell

On June 9, 2010, Christopher Vollmer, Global Leader of Booz & Company's Media and Entertainment Practice, joined CEOs from around the world in Monte Carlo for the Paley Center's International Council to discuss the evolution of the consumer viewing experience and its implications for content companies and distributors. At the event's conclusion, Vollmer was interviewed by the Paley Center's CEO and President Pat Mitchell. watch video >

The Paley Center for Media IC2009 Panel: The State of Advertising

Christopher Vollmer, Global Practice Leader for Media and Entertainment, moderates a panel at the Paley Center for Media's 2009 International Conference on the "State of Advertising in the Global Digital Economy." watch video >

Advertising Age: 2008 ANA Masters of Marketing Conference

Booz & Company Partner Christopher Vollmer discusses specific challenges facing marketers, advertising agencies and media companies in an increasingly digital ecosystem. watch video >

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

In this Wall Street Journal best-selling book, Booz & Company Partner Christopher Vollmer details both why the playbook for advertising is shifting decisively towards relevance, accountability and interactivity and how marketers, agencies and media companies all need to respond. Always On is part of the “future of business” series with McGraw-Hill. read more >