The following videos, articles, and books were authored and presented by Booz & Company partners and other senior professionals on key topics in the media and entertainment sector.
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Shopper Marketing 5.0: Creating Value With Shopper Solutions
The 2011 fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments. By Matt Egol and JP Leisure. |
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2015: A Video Space Odyssey—Value Shifts in the TV and Video Ecosystems
Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.
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The Advent of Digital News in the GCC Newspaper Publishers’ Path to Winning
The majority of newspaper readers in the GCC will shift to digital formats in the next few years, and publishers need to begin preparing now for this digital migration.
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Making Digital Content Pay: The Billion Dollar Question for Publishers
Digital paid content can become commercially viable. Publishers must not only differentiate their paid content from their free content; they must also provide customers with a better user experience, offer premium and complementary services on top of their content, and build the right pricing models and packages around their content.
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Digital Darwinism
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. By Christopher Vollmer.
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Further Articles and Studies
| Shopper Marketing 4.0: Building Scalable Playbooks that Drive Results | This 2010 report issued by the Grocery Manufacturers Association (GMA) and Booz & Company found that over the next three years, 83 percent of food, beverage, and consumer product manufacturers plan to increase their investments in shopper marketing. By Matthew Egol. |
| Reset the Media Business Model: Cost Reduction and Growth Priorities in Today's Media Industry | Virtually every media company is looking to cut costs while investing in new sources of future revenue, according to a recent Booz & Company study. By Timo Benzin, Harry Hawkes, Thomas Künstner, and Gregor Vogelsang. |
| Winning in MENA's New Media Scene | Communications, media, and technology players in the Middle East and North Africa have thus far been slow to capitalize on the accelerating shift to new media. To succeed in a radically different landscape, players must understand four key dynamics and devise strategies to capitalize on them. By Adel Belcaid, Gabriel Chahine,Chady Smayra, and Jayant Bhargava. |
| The Promise of Private-label Media | Many marketers are transforming their digital presence into powerful media channels, direct to consumers. But the growing popularity of “private-label media" is one of the more provocative — and potentially disruptive — developments occurring in today’s marketing and media ecosystem. By Matthew Egol, Leslie H. Moeller, and Christopher Vollmer. |
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Marketers are using digital and video technology to reach shoppers at the moment that matters most. By Matthew Egol and Christopher Vollmer. |
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Game Not Over: How the Media and Entertainment Industry Can Survive the Downturn |
The global financial crisis has wrought havoc on the media and entertainment industry, especially the sectors most dependent on advertising and consumer spending. Before the crisis, many media companies were already suffering through profound shifts in their businesses. The economic meltdown over the past six months has exacerbated these issues dramatically. By Christopher Vollmer, Thomas Künstner, and Gabriel Chahine. |
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Even in an era when you can “Google” just about anything, many libraries have remained as vibrant, dynamic, and popular as ever. They’re staying that way by redefining the business they’re in. By Scott Corwin, Elisabeth Hartley, and Harry Hawkes. |
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For broadband service providers — and the Internet in general — “digital confidence” pays off. By Thomas Künstner, Manuel Kohnstamm, and Stephan Luiten. |
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| Media Industry Perspectives for 2010 |
In the Media and Entertainment Practice’s annual year-end letter, Booz & Company shares it perspective on the critical strategic priorities that media and entertainment companies need to address in 2010. By Harry Hawkes, Jeffrey Tucker, Gregor Vogelsang, Christopher Vollmer, Matthew Egol, and Scott Corwin. |
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The television industry in the Middle East and North Africa is improving significantly, but large TV channels must provide greater and more diversified product offerings and TV series, according to a new study conducted by Booz & Company. Looking at recent trends within the industry, the study identified a number of opportunities for broadcasters and producers of Arabic-language television series. By Gabriel Chahine. |
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This report encompasses the three phases of the Marketing Media Ecosystem 2010 study, which identifies the priorities, capabilities, and partnerships required across the marketing-agency-media value chain to optimize now and prepare for the future. The Marketing Media Ecosystem 2010 is the first cross-industry partnership of its kind. MME 2010 is a joint study between the American Association of Advertising Agencies (AAAA), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Booz & Company. |
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In this presentation, Booz & Company Partner Christopher Vollmer summarizes the results of the 18 month, three-phase MME study. More than 450 marketers, media companies, and agency executives were surveyed. The study identified specific insights into how marketers, agencies and media companies need to adapt to a more complex and digital ecosystem. (Presented Oct. 18, 2008, ANA Masters of Marketing Conference, Orlando, FL) |
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Phase 1 summary of Booz’s groundbreaking Marketing and Media Ecosystem study - the first cross-industry effort of its kind - published in conjunction with the Association of National Advertisers, the Interactive Advertising Bureau, and the American Association of Advertising Agencies. |
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| Shopper Marketing 3.0: Unleashing the Next Wave of Value | Shopper marketing is increasingly located in the digital sphere, and presents an opportunity to deliver programs that engage shoppers along the full path to purchase (at home, on the go, and in the store). By Matthew Egol. |
Video
| The Paley Center for Media IC2010 Interview | On June 9, 2010, Christopher Vollmer, Global Leader of Booz & Company's Media and Entertainment Practice, joined CEOs from around the world in Monte Carlo for the Paley Center's International Council to discuss the evolution of the consumer viewing experience and its implications for content companies and distributors. At the event's conclusion, Vollmer was interviewed by the Paley Center's CEO and President Pat Mitchell. |
| The Paley Center for Media IC2009 Panel: The State of Advertising | Christopher Vollmer, Global Practice Leader for Media and Entertainment, moderates a panel at the Paley Center for Media's 2009 International Conference on the "State of Advertising in the Global Digital Economy." |
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Advertising Age: ANA Masters of Marketing Conference (October 2008) |
Booz & Company Partner Christopher Vollmer discusses specific challenges facing marketers, advertising agencies and media companies in an increasingly digital ecosystem. |
Books
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control |
In this Wall Street Journal best-selling book, Booz & Company Partner Christopher Vollmer details both why the playbook for advertising is shifting decisively towards relevance, accountability and interactivity and how marketers, agencies and media companies all need to respond. Always On is part of the “future of business” series with McGraw-Hill. |
