Media & Entertainment

These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.

5 key trends for the media & entertainment industry >

Our Thought Leadership

From Campaigns to Capabilities: The Impact of Social Media on Marketing and Beyond Booz & Company and Buddy Media have partnered together on "Campaigns to Capabilities: Social Media and Marketing 2011,” a research study which reveals insights into how leading companies are transforming their marketing capabilities. download (532kb, PDF) >

How to Run a Hurry-Up Offense: Six Key Success Factors for Digital Acquisition Integration Increasing the pace of integration in high-stakes digital media and tech deals can often improve the likelihood that they will produce the intended results. download (209kb, PDF) >

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2015: A Video Space Odyssey: Value Shifts in the TV and Video Ecosystems Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.download (1.2mb, PDF) >

The Advent of Digital News in the GCC: Newspaper Publishers’ Path to Winning The majority of newspaper readers in the GCC will shift to digital formats in the next few years, and publishers need to begin preparing now for this digital migration.download (630kb, PDF) >

Making Digital Content Pay: The Billion Dollar Question for Publishers Digital paid content can become commercially viable. Publishers must not only differentiate their paid content from their free content; they must also provide customers with a better user experience, offer premium and complementary services on top of their content, and build the right pricing models and packages around their content.download (2.8mb, PDF) >

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  From Campaigns to Capabilities: The Impact of Social Media on Marketing and Beyond
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  How to Run a Hurry-Up Offense: Six Key Success Factors for Digital Acquisition Integration
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  Shopper Marketing 5.0: Creating Value With Shopper Solutions
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  2015: A Video Space Odyssey: Value Shifts in the TV and Video Ecosystems
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  The Advent of Digital News in the GCC: Newspaper Publishers’ Path to Winning
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  Making Digital Content Pay: The Billion Dollar Question for Publishers

see more media & entertainment thought leadership >

Digitization—Are You Ready? Because It Is Already Here Partner Christopher Vollmer discusses at the November 2012 Cisco Live Latin America in Cancun, Mexico, how key digitization trends are impacting consumers, businesses and governments and what the implications are for both strategy and capability development. watch video >

Booz & Company at the IAB MIXX Event Karen Premo, Principal in Booz & Company's Global Media & Entertainment Practice, presents Campaigns to Capabilities: Social Media & Marketing 2011 at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media. watch video >

Client Examples

Case Study 1: Booz & Company was retained by a major diversified media group to develop a strategy and action plan for growth for a broadband entertainment service ... Case Study 2: Booz & Company was retained by a major cable network and digital group to develop strategies for growth via new business models ... read more client examples >

Service Areas

As the leading global management consultants to the media and entertainment sector, Booz & Company has helped CEOs and senior management across every major segment with their most critical strategic and operational decisions. We support our clients with a global team that has deep expertise in all the major sectors and geographies.

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