Media & Entertainment
These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.
Our Thought Leadership
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Shopper Marketing 5.0: Creating Value With Shopper Solutions
The 2011 fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify...
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Booz & Company at the IAB MIXX Event Karen Premo, Principal in Booz & Company's Global Media & Entertainment Practice, presents Campaigns to Capabilities: Social Media & Marketing 2011 at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media. |
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Client Examples
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Case Study 1: Booz & Company was retained by a major diversified media group to develop a strategy and action plan for growth for a broadband entertainment service ...
Case Study 2: Booz & Company was retained by a major cable network and digital group to develop strategies for growth via new business models ...
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Service Areas
As the leading global management consultants to the media and entertainment sector, Booz & Company has helped CEOs and senior management across every major segment with their most critical strategic and operational decisions. We support our clients with a global team that has deep expertise in all the major sectors and geographies.
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What we do
