Products, Sales & Marketing
Product Distribution Strategy for a Major Australian Bank
- Booz & Company was engaged to help a major Australian bank build a more sustainable distribution strategy to align the various business units and distribution channels around customer needs, and future high-value opportunities. Booz & Company conducted a series of interviews with internal stakeholders and external competitors to baseline current distribution capabilities and to understand where the client had a ‘right to win.’ The result was a long list of 20 distribution opportunities including new products, new platforms, optimization of existing channels, and formation of distribution alliances that the bank prioritized and acted upon to grow market share.
Branch Network Positioning Strategy for a Large International Player in Brazil
- For a leading international bank, Booz & Company developed a new positioning strategy for the branch network. This assignment involved a comprehensive evaluation of the existing branch footprint, as well as developing a new model to prioritize markets for expanding the network. As a result, Booz & Company identified short-term improvement opportunities and created a decision-making model for branch localization. Based on these recommendations, the client promoted significant adjustments in the existing branch network, and adopted the suggested model as the systematic analysis tool for new branch openings.
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