The following articles were written by Booz & Company partners and other senior professionals on key topics in the consumer sector.
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Although merger and acquisition activity has not yet returned to the peak levels of the mid-2000s, the restructuring of assets is still one of the industry’s most notable trends and expansion in emerging markets remains a major driving force.read more >
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The 2011 fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments.download (1.7mb, PDF) >
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This book offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures.read more >
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Investing in a capabilities-driven strategy will equip your company for growth in uncertain times.read more >
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This book reflects the increasingly widespread conviction in global corporations that people are a primary asset and competitive advantage, and that a compelling people strategy is required to fully realize their value.download (1.2mb, PDF) >
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Further Articles
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Private Label: Untapped Opportunity for GCC Retailers |
GCC retailers that successfully create a private label offering can increase revenues, improve profitability, and strengthen customer loyalty. download (372kb, PDF) > |
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Tracking the Elusive Consumer |
As we approach 2009, we at Booz & Company thought it would be useful to reflect on 2008 and to offer our perspective about the major dynamics we foresee in the technology sector for the coming year. read more > |
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Consumer Spending in the Economic Downturn |
One-third of consumers have substantially cut back on dining out, driving, and shopping for everyday goods. Many of these cost-saving measures will reverse as finances improve, but some changes in spending behavior appear to be long-lasting. download (306kb, PDF) > |
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The Unique Advantage |
To succeed in a mature industry like consumer products, the trick isn’t being first—it’s being hard to copy. read more > |
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The Magic Number |
Every company must determine its own “magic number”—the percentage of revenue that should be devoted to IT spending—and learn to build the capabilities it needs for growth while keeping costs down. download (491kb, PDF) > |
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The Power of Operational POS: From Managing at the Mean to Managing the Meaningful |
New capabilities are redefining how manufacturers and retailers work together to grab their share of customers’ wallets. download (307kb, PDF) > |
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The Missing Metric: Measuring Shelf-Space Profitability |
If retailers and manufacturers had an objective and easily duplicated metric for shelf-space profitability, they could craft better decisions about which products to stock and how to best make use of all that space. download (276kb, PDF) > |
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The Matrix Reloaded |
CPG companies that master the matrix organization enjoy a competitive advantage that is powerful, sustainable, and highly adaptable as market and company priorities change over time. download (364kb, PDF) > |
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How to Slim Down a Brand Portfolio |
The objective of brand-portfolio restructuring is not merely to divest brands, but to achieve higher rates of growth for the brands that remain. read more > |
Further Books
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Sourcing Reloaded: Targeting Procurement’s New Strategic Agenda |
We discuss the next wave of sourcing excellence, the new role of the CPO, green sourcing, collaborative supplier relationships, improved strategies for commodities procurement and supply chain resilience, and global and low-cost-country sourcing. read more > |
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control |
This Wall Street Journal bestseller is garnering attention by heralding the arrival of a consumer-centric business age that should deliver enormous returns for marketing, advertising, and media leaders—if they use the right approach. read more > |
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The Whole Deal: Fulfilling the Promise of Acquisitions and Mergers |
This book shows readers that a new era of successful mergers is upon us, one in which tough lessons about planning and execution are being applied to deals. read more > |
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Moments of Choice: Driving Profitable Growth with Shelf-Centered Collaboration |
Covering topics such as trade promotion effectiveness, coordination of the supply chain, and effective use of shelf space, this book represents a rare source of competitive advantage in today’s dynamic marke. read more > |
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CMO Thought Leaders: The Rise of the Strategic Marketer |
Interviews with chief marketing officers from leading companies make it clear that the business of the CMO is being a growth champion in the C-suite. read more > |
