C&R Foresight Archive
| November 30, 2012 E-Commerce and Consumer Goods: A Strategy for Omnichannel Success The rapid adoption of digital technologies and evolving shopping behaviors are transforming e-commerce into an essential element of omnichannel success in the consumer packaged goods industry. Manufacturers should consider several key questions to prioritize the right opportunities in e-commerce and identify how e-commerce strategies best fit within their overall digital marketing agenda.read more > |
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| September 14, 2012 Cross-Channel Integration in Retail: Creating a Seamless Customer Experience The imperative for traditional retailers today is to integrate across channels — providing their customers the same experience online as in their stores, and enabling them to move between the two channels without friction. Developing a viable cross-channel capability is within reach, if retailers make the right moves in five key areas.read more > |
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| May 31, 2012 The Mandate for Multichannel Retail: Evaluating Supply Chain Models Virtually all growth in retail sales over the next few years will come from multichannel venues, driven primarily by the impact of digitization. Retailers need to choose—based on their overall value creation proposition—among six supply chain models to operationally support seamless multichannel shopping experiences.read more > |
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| May 2, 2012 Four Forces Shaping Competition in Grocery Retailing With the economy seemingly emerging from the downturn, grocery retail industry leaders are looking for a heightened understanding of shoppers’ mind-sets. These retailers will have to respond to four increasingly important trends that will reshape competition over the next several years: the permanent shift to value seeking among consumers; the rise of technology-enabled shopping; greater online encroachment; and format and merchandise innovation. This means rethinking strategy and building a capabilities system that will distinguish them from competitors.read more > |
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| April 19, 2012 Creating an Organic Growth Machine Organic growth is far too important for companies to leave it to operating units, yet many do just that. This article in the May 2012 issue of the Harvard Business Review explains why they are making a big mistake and, more important, how even the most mature companies can kick-start their organic growth engine by following four straightforward rules. More often than not, companies that follow these rules uncover opportunities that can double their underlying growth rate. The article includes a quick organic growth assessment that will help executives understand how ready their company is for organic growth and where it can improve.read more > |
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| February 1, 2012 Supercharging Shopper Solution Results: Improving Returns Through Shopper Marketing and Trade Promotion Alignment A new Booz & Company survey reveals that there is a select group of shopper marketing leaders that are capturing more influence with retailers and better returns. They achieve this by identifying and pursuing the right solution platform priorities, aligning their sales and marketing organizations to better focus on their platform priorities, and developing new funding and planning processes to support better decision making, greater lead time, and superior execution. read more > |
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| October 6, 2011 Evolving Supply Management Leadership: A Blueprint for CPO Success In today’s increasingly complex business environment, the role of the chief procurement officer (CPO) has evolved and expanded. This Perspective analyzes how the role is changing, traits required for success, and steps CPOs can take to transform the job and its impact on the organization.read more > |
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| August 1, 2011 Ensuring Success in Shopper Marketing: The Essential Role of the Sales Team As consumer packaged goods (CPG) companies expand their shopper marketing initiatives, they should be careful not to neglect the integral role of the sales team in ensuring success. Sales should participate in shopper marketing program development and execution, particularly in developing shopper insights and retailer intimacy, designing the shopper marketing playbook at the account level, program execution, and performance measurement. read more > |
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| July 5, 2011 Best-Cost Country Sourcing: A Next Generation Approach In the current consumer products and retail environment, getting best-cost country sourcing right is mandatory for success on a global scale. This Perspective identifies three sourcing maturity levels: novice, progressing, and best in class. It provides both a questionnaire for determining your company’s level and specific critical steps for success. read more > |
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| May 9, 2011 The E-Commerce Imperative for Traditional Retailers: Letting Go of Old Conventions This Perspective explores how traditional bricks-and-mortar retailers need to adjust to succeed in the e-commerce space, in particular by letting go of old conventions.read more > |
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