 Cross-Channel Integration in Retail: Creating a Seamless Customer Experience by Peter Heckmann, Marco Kesteloo, Benedikt Schmaus, and Robbert Huisman With more and more sales shifting online, consumers expect to find a seamless shopping experience across channels. Traditional retailers are feeling the pressure to meet this demand as cross-channel integration has moved from being a strategic advantage to a competitive necessity for all. Retailers that want to successfully integrate across channels can benchmark their readiness against a set of five success factors identified by Booz & Company.read more > |
More New Articles on C&R Foresight
| The Mandate for Multichannel Retail: Evaluating Supply Chain Models by Henning Hagen, Richard Kauffeld, and Alexandra Conrad As digitization becomes more prevalent in consumers lives, retailers are expected to offer a far richer multichannel shopping experience to tap into the higher growth rates of online sales. To enable companies to maximize returns and implement seamless multichannel operations, Booz & Company has created a diagnostic program that provides a road map for identifying capability gaps and selecting the most effective supply chain model.read more > |
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| E-Commerce and Consumer Goods: A Strategy for Omnichannel Success by Matthew Egol, Arun Rajagopalan, and Bart Sayer With the availability of new digital technologies and a change in consumers’ shopping behaviors e-commerce is fast becoming an important source of sales growth for companies in the consumer packaged goods (CPG) industry. To pursue a profitable growth and build leadership positions in their categories, CPG manufacturers must develop and implement a comprehensive e-commerce strategy in line with an integrated omnichannel approach.read more > |
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| Are You Ready for a Black Swan? Stress-Testing the Enterprise with Disrupter Analysis by Matthew Le Merle With the globalization of business, it is increasingly likely that high-magnitude, low frequency, unexpected catastrophic events - also known as Back Swans - carry substantial risks for any company and its stakeholders. A four-step process called disrupter analysis can help supplement the work done by the enterprise risk management (ERM) function to stress-test the company’s fitness in face of such events and preemptively prepare itself for unforeseen catastrophes.read more > |
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