Media & Entertainment
These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn will most likely accelerate changes in marketer and consumer spending that will significantly reduce post-recession bounce-back for many traditional media and entertainment companies, unless they move quickly and decisively now to adapt their strategies, capabilities, and operating models.
In the past, the recipe for success in media and entertainment had several common ingredients, including diversity of revenue streams, scarcity of distribution, and multiple exploitation windows. To thrive in today’s environment, however, companies need to master new approaches to digital distribution, new ways of monetizing consumer engagement, and new approaches to operations and technology that drive both innovation and efficiency.
As the leading global management consultants to the media and entertainment sector, Booz & Company has helped CEOs and senior management across every major segment with their most critical strategic and operational decisions. We support our clients with a global team that has deep expertise in all the major sectors and geographies.
Our experience covers the full spectrum of traditional and digital businesses: television, video games, digital media, mobile, magazines, newspapers, radio, filmed entertainment, music, professional publishing, direct marketing, sports, gaming, and theme parks.
Areas of focus include:
Business strategy
Growth strategy, portfolio strategy, corporate strategy, mergers and acquisitions, distribution strategy, and brand strategy.
Sales and marketing effectiveness
Ad sales strategy and effectiveness, sales-force design and incentives, pricing and yield management, best practices transfer, customer segmentation, and acquisition and retention strategies.
Operations
Performance improvement, restructuring, editorial effectiveness, shared services, sales and operations planning, supply chain restructuring, sourcing, and acquisition and integration support.
Technology
Technology strategies, outsourcing and offshoring, lean IT, technology organizational design, new technology evaluation, applications, and customer relationship management.
Organization and change management
Postmerger integration, organization design and implementation, productivity improvement, program management, and process redesign.