Booz & Company's Global Media & Entertainment Practice presents the findings of the study "Campaigns to Capabilities: Social Media & Marketing 2011" at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media.
Partner Christopher Vollmer, global leader for Media and Entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.
Partner Christopher Vollmer and Principal Karen Premo, both from Booz & Company's Global Media & Entertainment Practice, discuss key findings from Campaigns to Capabilities: Social Media & Marketing 2011, a study conducted in partnership with Buddy Media.
Old advertising models are exploding and new ones are emerging. Where is the smart money going? Panel moderated by Christopher Vollmer, Partner and Leader, Global Media and Entertainment, Booz & Company.
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