• Digitization
  Digitization What Companies Need to Do Now to Win
• Digitization Megatrend
  Megatrend Find out how the emergence of Generation C (for "connected") will transform how we work and how we consume.
• Digital Strategy & Capabilities
  Digital Strategy & Capabilities Learn about the digital strategies and capabilities companies need to not only survive the digitization megatrend but also use it to their advantage.
• Suppliers of Digitization
  Suppliers Find out how digitization is affecting the collection of industries and companies that are creating the technologies that drive it."
• Role of Policymakers
  Government and Policymakers
• Sector & Functional Perspectives
  Sector & Functional Perspectives
• How We Help Our Clients
  What We Do
• Toolkit
  Toolkit

Digital Customer Centricity Profiler

A company's right to win in any market depends on a coherent strategy that aligns its internal capabilities with external market positioning on every level. As digital advances unlock new ways for companies across industries to interact with customers and capture valuable insights about their level of engagement and potential to a brand, organizations must invest in and enhance the right digital capabilities systems in order to thrive.

Winning companies focus on strengthening a few select capabilities that foster digital customer centricity. These capabilities may include:

• Following the customer journey from pre-engagement to post-purchase, constantly listening to, and learning how, different customers interact with their brand
• Integrating multiple data sources and continuously refining their segmentation approaches to identify–and serve–the customer segments that truly matter
• Engaging customers across multiple channels and platforms, generating deep insights, and seamlessly executing on them

Your company will have its own unique digital capabilities mix. To understand best practices and see where your capability gaps lie, take the Digital Customer Centricity Profiler, developed by Booz & Company in partnership with Bazaarvoice, a Software as a Service (SaaS) company that turns social media into social commerce for top global brands by enabling authentic, customer-powered marketing.

In 10 minutes, this short survey will help you kick-start the process to assess whether you prioritize the right digital capabilities and how you can invest in talent and skills development to enhance them.