We have developed a number of hands-on tools to help you better understand your company’s digital capabilities and determine actions that will help you use the digitization megatrend to your advantage.
|Digital Customer Centricity Profiler
In 10 minutes this short survey will help you kick-start the process to assess whether you prioritize the right digital capabilities and where you’ll need to invest in talent and skills development to enhance them (see "The Four Types of Digital Marketer" on strategy-business.com for more information).start the tool >
|Advancing Digital Commerce Capabilities to Drive Financial Value: Perspective and Benchmarking Framework
by Klaus Hölbling, Florian Gröne, Fabian Seelbach, and Birger Maekelburger
With changing consumer behavior, digital commerce gains more and more economic relevance for companies, be it to improve revenues, cost-to-serve efficiency or customer experience. We provide a structured approach to assess digital commerce capabilities, and benchmark them within and across industries. Structured around a customer-back view of the purchase funnel (including exploration, shopping experience, interaction and customer support), the toolkit is designed to help companies prioritize the technology, organization, process and people-related capabilities they need to build (or improve) to drive economic value through digital commerce.download (710kb, PDF) >